Science Blue
General Information
The hex color code #013BE5 represents a shade of blue known as Science Blue. It is composed of 0.4% red, 23.1% green, and 89.8% blue. In the RGB color model, it is defined by the values 1, 59, and 229. Science Blue is a vibrant and saturated color that falls within the blue spectrum of visible light. Colors like this have different meanings across cultures; therefore, brands and UI designers have to carefully consider the target audience. Its boldness makes it well-suited for applications requiring prominence and visual impact. It's often associated with technology, innovation, and trust, hence its appropriateness in branding and UI design. In the HSL color space, its hue is 225.6 degrees, its saturation is 99.1%, and its lightness is 45.1%.
The color #013BE5, also known as Science Blue, presents significant accessibility challenges due to its low luminance. The contrast ratio against white backgrounds is very poor, making text and interactive elements difficult to read for users, especially those with visual impairments. It is crucial to ensure sufficient contrast by using a lighter color for text or other foreground elements when using this color for backgrounds. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text. Utilizing color contrast checkers can help verify compliance and improve the user experience for all individuals, including those with color blindness or low vision. Therefore, for better accessibility, this blue shade should be paired thoughtfully with contrasting elements.
Shades
Digital Color Formats
Alternative colors
- #3366ff
A lighter shade of blue that provides better contrast against white backgrounds, improving readability and accessibility for users with visual impairments.
- #007bff
A more saturated blue that stands out well and provides a visually appealing alternative while still maintaining a professional appearance.
- #6699ff
A lighter blue that offers a softer and calmer aesthetic, suitable for backgrounds or elements where a less intense blue is desired.
Applications
User Interface Design
In user interface design, Science Blue can be used to highlight interactive elements such as buttons or links, drawing the user's attention to key actions. When combined with appropriate contrasting colors for text and background, it ensures the user interface is both visually appealing and accessible. Given the color's brightness, care should be taken to use it sparingly to avoid overwhelming the user. It should be carefully considered if the UI has to meet certain accessibility standards.
Data Visualization
In data visualization, Science Blue can be used to represent specific data categories or trends in charts and graphs. Its distinct hue makes it easily distinguishable from other colors, allowing viewers to quickly interpret the information being presented. Using Science Blue in conjunction with other complementary colors can create visually engaging data visualizations that enhance comprehension and insight.
Branding and Marketing
Within branding and marketing materials, Science Blue can evoke a sense of innovation, technology, and trustworthiness. It can be used in logos, websites, and advertising campaigns to convey a modern and forward-thinking image. Its association with science and technology can be particularly effective for companies in these sectors, helping them to build credibility and attract customers.