Tarawera

General Information about #013A50

The hex color #013A50, also known as Tarawera, is a dark, muted shade of blue-green. In the RGB color model, it is composed of 0.4% red, 22.7% green, and 31.4% blue. Its CMYK values are 99% cyan, 28% magenta, 0% yellow, and 69% black. This color evokes feelings of depth, calmness, and sophistication. It is often associated with professionalism, stability, and the natural world, particularly water and forests. Due to its low saturation and dark nature, it is suitable for backgrounds, text (when paired with light colors), and accent elements in design. Understanding its properties allows designers to effectively incorporate it into various creative projects. It is part of the blue-green color family.

The hex color #013a50, also known as Tarawera, presents some accessibility challenges, especially when used as a background color for text. Due to its low lightness value, it requires careful consideration of contrast ratios to ensure readability. A light-colored text on this background is essential to meet WCAG (Web Content Accessibility Guidelines) standards. For instance, white or very light gray text would provide sufficient contrast. Conversely, using darker text colors would result in poor visibility, making it difficult for users, particularly those with visual impairments, to read the content. Developers should use tools to check the contrast ratio against WCAG guidelines to ensure compliance and optimal user experience. Also, consider providing alternative color themes or allowing users to customize colors to improve accessibility.

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Applications

• Web Design Background

  In web design, #013A50 can serve as a sophisticated background color for headers or sidebars, especially for websites aiming for a professional or corporate aesthetic. When used sparingly, it creates depth and visual interest. However, due to its darkness, it is crucial to pair it with high-contrast text (e.g., white or a light shade) to ensure readability and accessibility. It can also be incorporated into website logos or graphic elements to maintain a consistent brand identity. Avoid using it as a background for large blocks of text to prevent eye strain and accessibility issues.

• Interior Design Accent

  In interior design, #013A50 can be used as an accent color for walls, furniture, or decorative items in rooms where a calming and sophisticated ambiance is desired. It can be effectively paired with lighter neutrals (e.g., creams, beiges, light grays) to balance its intensity and prevent the space from feeling too dark. Consider using it in studies, libraries, or bedrooms to create a tranquil environment. The color also works well with natural wood tones, metallic accents (e.g., gold, silver, bronze), and natural textures like linen or wool.

• Fashion Apparel

  In fashion, #013A50 can be used for elegant and understated apparel, such as dresses, suits, or outerwear, especially in formal or business settings. As it is a dark and subdued color, consider adding accessories like scarves or jewelery with lighter or brighter colors. It can also be applied in athletic apparel

Complementary color

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