Deep Fir
General Information about Deep Fir
The hex color #013403, also known as Deep Fir, is a very dark shade of green, nearly black. It resides in the green color spectrum, characterized by a subtle presence of green pigment. Its RGB values are R:1, G:52, B:3, translating to approximately 0.4% red, 20.4% green, and 1.2% blue. This color is often associated with nature, tranquility, and depth, resembling the deep shadows found in forests. It is a color that can evoke feelings of serenity and connection to the natural world. The low saturation makes it a calming color, not attention grabbing. However, it must be used with caution to comply with accessibility guidelines.
The hex color #013403, also known as Deep Fir, presents some accessibility challenges, especially when used as text on a white background. Its low luminance of 0.01 means that it offers very little contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Deep Fir falls significantly short of these recommendations. To improve accessibility, consider using Deep Fir for larger elements or graphic accents rather than smaller text. Alternatively, pair it with very light colors to ensure sufficient contrast. Utilizing accessibility evaluation tools will help verify compliance with accessibility standards and ensure usability for all users, including those with visual impairments. Another method to improve accessibility is to add a background behind the text, increasing its contrast. Be mindful of colorblind users by testing Deep Fir with colorblindness simulators.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Deep Fir (#013403) can serve as a subtle accent color for backgrounds, borders, or graphic elements where a muted, natural tone is desired. Due to its darkness, it's not recommended for primary text but can work effectively for decorative titles or in website headers to impart a sense of organic depth. Consider using it sparingly to highlight key features or to create visual interest without overwhelming the overall design. When combined with lighter shades of green or neutral tones, Deep Fir can contribute to a sophisticated and earthy aesthetic.
Branding for Eco-Friendly Businesses
Deep Fir can be utilized in branding to evoke feelings of nature, growth, and sophistication. Companies in the eco-friendly, agricultural, or wellness sectors could integrate this color into their logos, marketing materials, and overall visual identity. The color can be used in background textures and design elements to communicate a feeling of sustainability, health and environmental consciousness. Paired with natural textures like wood or paper, it enhances a brand's commitment to natural products and eco-friendly business practices. It can be very effective in combination with white or cream colors.
Interior Design Accent Color
In interior design, Deep Fir can be used as an accent color in rooms designed to promote relaxation and connection with nature. Consider using it on walls or in textiles, such as throw pillows or rugs. The color can be used to create depth and contrast in a room and will be well suited for areas where focus and calm are desired, such as a home office or bedroom. Complemented with natural wood finishes and indoor plants, Deep Fir can contribute to a serene and harmonious living space, promoting a sense of well-being.