Burnham
General Information about #013327
The hexadecimal color code #013327, known as Burnham, is a dark shade of green, characterized by its muted and earthy tones. It is composed of 0.39% red, 20% green, and 15.29% blue. In the RGB color space, this equates to R:1, G:51, B:39. In the CMYK color space, it is composed of C:0.98, M:0.00, Y:0.24, K:0.80. The color is often associated with nature, tranquility, and sophistication. Due to its low lightness value, it requires careful consideration in design to ensure readability and accessibility. Its subtle blend of green and blue hues lends it a unique character, making it suitable for various applications, from web design to branding.
The color #013327, also known as Burnham, presents significant accessibility challenges, particularly for users with visual impairments. Its very low luminance value of 2.07 cd/m² results in poor contrast against typical light-colored backgrounds. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. Text using #013327 on a white background, for instance, would fail even the strictest AAA contrast ratio requirements. To improve accessibility, it's essential to pair this color with much lighter hues to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Alternatively, using #013327 sparingly and in conjunction with appropriate assistive technologies can mitigate these issues. Consideration should also be given to users with color blindness, as the subtle variations in shade might be difficult to discern.
Shades
Digital Color Formats
Alternative colors
- #336633
A lighter green that provides better contrast against white backgrounds, enhancing readability and overall accessibility.
- #cccccc
A neutral gray that can be used as a background color to make #013327 stand out while maintaining a professional look.
- #0a4033
A dark shade that still allows better contrast for light text.
Applications
Website Design for Nature-Themed Sites
In web design, #013327 can be used to create a sophisticated and calming atmosphere. It's well-suited for websites related to nature, sustainability, or wellness. The color can be applied to elements like headers, footers, or sidebars to add depth and visual interest. When used sparingly, it can evoke a sense of tranquility and professionalism. It's crucial, however, to ensure sufficient contrast with text and other elements to maintain readability and accessibility. Combining it with lighter greens or neutral tones can enhance its visual appeal while ensuring a user-friendly experience.
Interior Design and Fashion
#013327 can be incorporated into interior design to create a serene and grounded space. It works well as an accent color in living rooms, bedrooms, or studies, adding a touch of nature-inspired elegance. It can be paired with natural materials like wood and stone to enhance its organic feel. In fashion, #013327 can be used in apparel to create a subtle yet stylish look. It's perfect for creating comfortable and sophisticated clothes. Additionally, it can be used in brand design of wellness and environmental brands.
Brand Design for Sustainability
In branding, #013327 (Burnham) can be used in logos and marketing materials to convey a sense of natural sophistication, stability, and growth. It is particularly effective for companies focusing on sustainability, environmental responsibility, or organic products. The color evokes feelings of trust, reliability, and commitment to the earth, enhancing brand perception and customer loyalty. In marketing campaigns, it can be combined with earthy tones and natural imagery to emphasize a brand's core values and attract environmentally conscious consumers. Proper accessibility considerations are necessary to ensure a welcoming and inclusive brand for all audiences.