Blue Whale
General Information about #012E40
The hex color code #012E40 represents a dark shade of blue, often referred to as 'Blue Whale'. It is composed of 0.4% red, 18% green, and 25.1% blue. In the RGB color model, it is defined as (1, 46, 64). In the CMYK color model, which is used in printing, it is composed of 98% cyan, 28% magenta, 0% yellow, and 75% black. This color is commonly associated with feelings of calmness, stability, and professionalism. It is often used in corporate branding and web design to convey trust and reliability. The hexadecimal system is a base-16 numbering system, representing colors using a combination of six digits or letters, where each pair represents the intensity of red, green, and blue respectively.
The hex color #012E40, also known as Blue Whale, presents some accessibility considerations. Its low luminance value means it offers poor contrast against light backgrounds, potentially causing readability issues for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for text and interactive elements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #012E40 for text, pairing it with a very light color such as white or a pale yellow could improve contrast. Alternatively, using this color for larger graphical elements or as a background for light-colored text can also be effective. It is important to use accessibility evaluation tools to measure contrast ratios and ensure compliance with accessibility standards to accommodate users with disabilities.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Web Design
In web design, #012E40 can be used to create a sophisticated and calming user interface. It works well for headers, navigation bars, and other prominent elements. Its dark nature allows for light-colored text and icons to stand out, improving usability. It evokes a sense of trust and professionalism, making it suitable for corporate websites or applications. By balancing it with brighter accent colors, a visually appealing and user-friendly design can be achieved.
Modern Interior Accents
In interior design, this color can be used to create a relaxing and sophisticated atmosphere. It is suitable for accent walls in living rooms or bedrooms, providing a focal point without being overwhelming. Paired with lighter shades of gray or beige, it can create a balanced and harmonious look. It can also be used for furniture upholstery or decorative items, adding a touch of elegance to the space. Consider adding metallic accents like gold or copper for added richness.
Evening Wear
In fashion design, #012E40 works as a versatile base color for various garments. It provides a sophisticated and elegant foundation for more daring colors or patterns. A dark blue dress made of a silk-like fabric could be perfect for a cocktail party. Combining it with other colors like pastel pink or gold can make the outfit pop. It can be incorporated into accessories like scarves and bags, to achieve subtle pops of color.