Tiber
General Information about #012D3A (Tiber)
The hex color code #012D3A, also known as Tiber, is a dark, muted shade of cyan. It is composed of 0.4% red, 17.6% green, and 22.7% blue. In the RGB color model, this equates to R:1, G:45, B:58. The corresponding CMYK values are C:98, M:22, Y:0, K:77, indicating that the color primarily consists of cyan with smaller amounts of magenta. In the HSL color space, #012D3A has a hue of 193 degrees, a saturation of 98%, and a lightness of 11%. This color is often perceived as calming and stable due to its association with the ocean and nature. In terms of web design, it can be effectively used to create a sophisticated and professional look, but careful consideration must be given to ensure sufficient contrast with text and other elements for accessibility.
The hex color #012D3A, known as Tiber, presents specific accessibility challenges due to its dark nature. When used as a background color, it necessitates very light text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA standards. Using a color like #012D3A requires careful selection of foreground colors to meet these ratios. Tools are available to check color contrast ratios, ensuring compliance with accessibility standards. Furthermore, it's crucial to consider users with visual impairments who may struggle to differentiate between subtle shades of dark colors. Therefore, it's advisable to use #012D3A sparingly or pair it with high-contrast elements to improve overall accessibility. Providing alternative color schemes for users who may need them can also enhance the user experience.
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Applications
Web and Interior Design
In web design, #012D3A can serve as a sophisticated background for headers or footers, especially when aiming for a professional or corporate aesthetic. Its depth provides a stable visual base. In interior design, it can be used as an accent wall color to create a dramatic and intimate setting, working particularly well in studies or home theaters. This color's richness adds a sense of luxury when applied to materials like velvet or dark woods. The dark hue makes it well suited for areas where light control is desired, helping to minimize distractions and provide a comfortable environment.
Fashion and Apparel
In fashion, #012D3A is excellent for evening wear, providing a sleek and elegant look. It is frequently used in suits, dresses, and accessories to convey sophistication and refinement. When combined with metallic accents or brighter colors, it creates striking contrasts that enhance its overall appeal. Its adaptability allows it to blend well with various styles, making it a popular choice among designers. Furthermore, it can be used to create a slimming effect in clothing, which is often sought after.
Branding and Corporate Identity
In branding, #012D3A can establish a brand identity associated with sophistication, trust, and reliability. It's beneficial for companies in the financial or technology sectors seeking a dependable and serious image. Used in logos and marketing materials, it evokes a sense of professionalism. Pairing it with lighter or contrasting colors enhances its visibility and memorability, helping create a recognizable and lasting brand presence. Its use conveys a sense of stability and authority, contributing to a brand's perceived credibility.