Deep Fir

General Information about Deep Fir (#012D00)

The hex color code #012D00 represents a very dark shade of green, often referred to as Deep Fir. It is composed of 0.4% red, 17.6% green, and 0% blue. In the RGB color model, this equates to R:1, G:45, B:0. The corresponding CMYK values are C:98, M:0, Y:100, K:82. This color is predominantly green, which is associated with nature, growth, and tranquility. However, due to its extremely low lightness value, it appears very dark and subdued. The color's name, Deep Fir, accurately reflects its resemblance to the deep, rich green of fir trees found in forests. It evokes feelings of being in nature, and when balanced with lighter colors, it can provide a grounding and stabilizing feel to designs.

The color #012d00, also known as Deep Fir, presents significant accessibility challenges, especially for users with visual impairments. Its extremely low luminance value of 0.006 means that it offers very little contrast against white or other light backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text. Deep Fir is far from meeting these standards, making text illegible for many users. To improve accessibility, it is crucial to pair this color with very light shades to ensure sufficient contrast. Avoid using it for essential elements like text, icons, or interactive components without careful consideration of color contrast. Using a contrast checker tool is highly recommended to validate the legibility of the design and ensure that it meets the accessibility requirements for all users, including those with color vision deficiencies.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design - Subtle Accent Color

  In web design, Deep Fir (#012d00) can serve as a grounding accent color, evoking a sense of nature and tranquility. It's particularly suitable for websites focused on environmental themes, organic products, or outdoor activities. Imagine using it sparingly in navigation bars, borders, or background elements to create a subtle, earthy feel. However, due to its dark nature, it's essential to pair it with lighter, contrasting colors for text and interactive elements to ensure readability and accessibility. When used thoughtfully, Deep Fir can enhance a website's visual appeal and create a cohesive brand identity.

• Interior Design - Sophisticated Accent

  In interior design, Deep Fir can bring a touch of the outdoors into a space, creating a calming and sophisticated ambiance. It works well as an accent wall color in living rooms or bedrooms, especially when complemented with natural materials like wood and stone. Consider incorporating it into upholstery, cushions, or rugs to add depth and richness to the overall design. To prevent the space from feeling too dark or overwhelming, balance Deep Fir with lighter shades of white, cream, or beige. This will create a harmonious and inviting atmosphere that promotes relaxation and well-being.

• Fashion Design - Elegant Understatement

  In fashion design, Deep Fir can be used to create elegant and understated pieces that exude a sense of sophistication and earthiness. Consider incorporating it into dresses, skirts, or jackets, especially in fabrics like velvet, silk, or wool. It pairs well with neutral colors like black, gray, and beige, as well as other natural tones like brown and olive green. For accessories, Deep Fir can be used in scarves, hats, or bags to add a touch of depth and richness to any outfit. This color can create a stylish and refined look that is both timeless and contemporary.

Complementary color

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