International Klein Blue
General Information about #012cb3
The hex color #012cb3, often referred to as International Klein Blue, is a deep, saturated shade of blue. Its creation and popularization are attributed to the French artist Yves Klein, who registered the color as a trademark. It's renowned for its intense purity and depth, eliciting emotions of calm and contemplation. In the RGB color model, #012cb3 consists of 0.4% red, 17.3% green, and 70.2% blue. Its visual impact is profound, with applications spanning art, design, and branding. The color is achieved through a specific formulation and is known for its unique matte finish. It is recognized as a symbol of artistic innovation and creative expression.
The hex color #012cb3, a deep shade of blue, presents significant accessibility challenges, particularly in web design. Its low lightness value, combined with the dominance of blue, results in a low contrast ratio against white backgrounds, making text or interactive elements difficult for users with visual impairments to discern. To improve accessibility, it is crucial to pair this color with lighter shades. Using it for large graphical elements may mitigate some issues, but careful consideration is still needed. Employing accessibility evaluation tools can help determine whether the color combination meets WCAG (Web Content Accessibility Guidelines) standards, ensuring a more inclusive user experience. Providing alternative high-contrast themes is also recommended.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #012cb3 can be used as a primary color for headers or accents, provided sufficient contrast is maintained with the text and background. It evokes feelings of trust and stability. For branding, it could represent technology or finance companies due to its association with security and professionalism. In UI design, sparingly use it for key interactive elements like buttons or links to draw attention without overwhelming the user. The color should be tested on different screens to ensure it renders well.
Fashion
#012cb3 offers many possibilities in the field of fashion. Applying it as a solid color for dresses, suits, or outerwear makes a bold statement, reflecting sophistication and confidence. Accessorizing outfits with items in this color, such as scarves, handbags, or shoes, can add a touch of elegance. In makeup, using it as an eyeshadow or eyeliner can create a striking and unique look. Combining this shade with complementary colors or metallic accents enhances the overall aesthetic, achieving a fashionable and balanced appearance.
Interior Design
In interior design, #012cb3 can be used to create a focal point in a room, such as a feature wall or a large piece of furniture. When combined with neutral colors like white, gray, or beige, it introduces depth and elegance to the space. Alternatively, it can be used in smaller decorative elements like cushions, vases, or artwork to add a touch of color without overwhelming the room. Good lighting is important to consider, as #012cb3 can make rooms look smaller if poorly lit.