Blue Whale
General Information about #012944
#012944, also known as "Blue Whale", is a deep, saturated blue color residing within the cyan-blue hue range. Its hexadecimal code indicates a composition of minimal red (01), moderate green (29), and substantial blue (44). This color evokes feelings of calmness, stability, and trustworthiness, making it a popular choice in branding and design. In color psychology, deep blues are often associated with intelligence, confidence, and authority. The color #012944 is often used to create a sense of reliability and professionalism. Because of its subdued nature, it is also associated with sophistication and elegance, making it suitable for creating a classy visual impact.
The hex color #012944, often referred to as "Blue Whale", presents some accessibility challenges, particularly in web design. Due to its low luminance, using this color as the sole foreground color on a white or light background may not meet WCAG (Web Content Accessibility Guidelines) requirements for contrast ratio. This means that users with visual impairments, such as those with low vision or color blindness, may find it difficult to read text or distinguish elements using this color. To improve accessibility, it's crucial to pair #012944 with a much lighter color for text or interactive elements. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Tools like WebAIM's Contrast Checker can help determine if a color combination meets these standards. Using this color sparingly and thoughtfully, with consideration for its impact on users with disabilities, is vital for inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Navigation
In web design, #012944 can be used for website headers or navigation bars, providing a professional and calming feel. Due to its darkness, it should be paired with light-colored text to ensure readability. Also it can be integrated sparingly to highlight calls to actions or important links. For example, using #012944 as a background for buttons with white text can draw attention effectively. Consider its impact on accessibility when implementing it throughout the website design, balancing aesthetics with usability.
Interior Design Accent Color
#012944 can be used as an accent color in interior design. It's great for creating a sophisticated and calming atmosphere. It can be used for furniture upholstery or decorative elements such as vases or artwork. When paired with lighter neutrals like beige or gray, #012944 adds depth and interest to a room without being overwhelming. It's best applied in moderation, especially in smaller spaces, to avoid making the room feel too dark.
Fashion Apparel
In fashion, #012944 can be used for creating elegant and professional outfits. It can be incorporated into formal dresses, suits, or blouses. Due to its neutrality, it pairs well with many colors. Combining it with lighter colors like white or cream creates a classic look, while pairing it with bolder colors like red or gold adds a touch of sophistication. It is most suitable for evening wear or professional attire, creating a refined impression.