Daintree
General Information
The hex color #011F33, also known as Daintree, is a deep, dark shade of blue-green, almost appearing black in some lighting conditions. It belongs to the family of cool colors and conveys a sense of sophistication, depth, and stability. In color psychology, dark blues are often associated with trust, intelligence, and authority, making them popular choices for corporate branding and professional environments. The RGB values for #011F33 are R:1, G:31, B:51, indicating a very low intensity of red light and slightly higher intensities of green and blue light. In the CMYK color model, it translates to approximately C:98, M:39, Y:0, K:80. This color is not very common in nature, which enhances its artificial, modern appeal.
The hex color #011F33, also known as Daintree, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text to ensure readability. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of #011F33, text colors like white (#FFFFFF) or very light shades of yellow or green may provide adequate contrast. Tools like contrast checkers can accurately measure the contrast ratio between foreground and background colors, helping designers make informed decisions. It is also essential to consider users with color blindness, who may struggle to differentiate between certain color combinations. Providing alternative color schemes or visual cues can improve accessibility for these users.
Shades
Digital Color Formats
Alternative colors
- #0a293f
A slightly lighter shade that maintains a similar aesthetic but offers improved contrast with darker text.
- #123456
A complementary dark blue that provides a harmonious and accessible color palette when paired with lighter accents.
- #033a64
A lighter shade of blue improves contrast with darker text and maintains a professional feel.
Applications
Website Design
In web design, #011F33 can be used for website headers or navigation bars to create a sophisticated and professional look. It's particularly effective for businesses in the finance, technology, or consulting sectors aiming to project an image of stability and expertise. However, due to its dark nature, it should be paired with lighter text and design elements to ensure readability and visual balance. Using it as a primary background color might strain the eyes, so reserve it for strategic accents.
Branding Materials
#011F33 can serve as an elegant choice for branding materials such as business cards, letterheads, and presentations. Its deep hue evokes a sense of trust and reliability, making it suitable for companies seeking to establish a strong and enduring brand identity. When used in print, it's essential to ensure consistent color reproduction to maintain the intended aesthetic. Combining it with gold or silver accents can further enhance its luxurious appeal.
Interior Design
In interior design, Daintree (#011F33) can be utilized as an accent wall color in living rooms or bedrooms to create a cozy and calming atmosphere. When paired with lighter furniture and decor, it adds depth and sophistication to the space. It's also suitable for use in home offices or studies to promote concentration and focus. To avoid overwhelming the room, it's best to use it sparingly and balance it with lighter, more neutral tones.