Midnight Moss
General Information about Midnight Moss (#011908)
The hex color code #011908 represents a very dark shade of green, often referred to as 'Midnight Moss.' It is composed of 0.4% red, 9.8% green, and 3.1% blue. In the RGB color model, it consists of 1 red, 25 green, and 8 blue. This color is characterized by its extremely low luminance, making it appear almost black. Colors like #011908 are commonly found in designs aiming for subtlety, sophistication, or a naturalistic aesthetic. Due to its darkness, using this color effectively requires careful consideration of contrast to ensure readability and accessibility, especially in textual elements. Its earthy tone evokes a sense of nature, depth, and tranquility, making it suitable for designs related to the environment, luxury, or understated elegance.
The hex color #011908, also known as Midnight Moss, presents significant accessibility challenges due to its very low luminance. With such a dark shade, it's crucial to use extremely light text colors for readability. A stark white (#FFFFFF) or a very pale yellow are among the few options that provide sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Testing with accessibility tools is essential to ensure compliance. Avoid using this color for interactive elements or important visual cues without careful consideration of contrast. Furthermore, consider users with visual impairments who may struggle to differentiate this color from pure black. Providing alternative visual cues and ensuring proper color contrast are paramount for inclusive design.
Shades
Digital Color Formats
Alternative colors
- #022910
A slightly lighter shade of green that offers improved contrast.
- #101010
A dark gray that can be used in similar contexts while providing better readability in some cases.
- #033014
A color with higher luminosity, providing greater readability when used as a background color. It maintains the earthy feel, but improves visibility.
Applications
Website Background for Nature-Themed Sites
Midnight Moss can be used as a background color for websites related to nature, forestry, or environmental conservation. Its dark, muted tone evokes a sense of the deep forest, creating a calming and immersive experience for visitors. This color pairs well with lighter greens, browns, and earthy tones for text and other design elements, providing a cohesive and visually appealing aesthetic. In addition, it can be effectively used as a highlight color to create an elegant and natural feel.
Luxury Brand Marketing Materials
This deep green hue lends itself well to creating sophisticated and understated marketing materials for luxury brands, especially those emphasizing sustainability or natural ingredients. Think packaging for organic skincare lines or background colors for promotional materials in the eco-tourism sector. It communicates sophistication while also conveying an earthy charm.
Accent Wall Color in Interior Design
In interior design, Midnight Moss can be used as an accent wall color in a study or library to create a cozy and sophisticated atmosphere. It works particularly well when paired with natural wood tones and warm lighting. Consider using this color in smaller rooms to create a sense of intimacy. Use it as an accent color on furniture or textiles to introduce depth.