Ultramarine
General Information about Ultramarine (#010D9A)
Ultramarine, represented by the hexadecimal color code #010D9A, is a deep, intense shade of blue. It is a color that evokes feelings of calmness, stability, and sophistication. The name 'Ultramarine' originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the original pigment was derived from lapis lazuli imported from distant lands, primarily Afghanistan. This historical context lends the color an aura of rarity and prestige. In the RGB color model, Ultramarine consists of 0.4% red, 5.1% green, and 60.4% blue. Its high blue component contributes significantly to its characteristic deep blue appearance. Due to its strong blue saturation and minimal red and green components, Ultramarine leans towards the cooler end of the color spectrum. This makes it ideal for design applications requiring conveying trust and professionalism.
The hex color #010D9A, also known as Ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its extremely dark hue results in very low contrast against lighter backgrounds, making text and other visual elements difficult to discern. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Ultramarine often fails to meet these standards when paired with common background colors like white or light gray. To improve accessibility, it is advisable to use Ultramarine sparingly, primarily for decorative elements or backgrounds, and to ensure that any text or interactive elements placed on it have sufficient contrast. Pairing it with very light shades of yellow, orange, or even a carefully chosen light gray can help achieve an acceptable contrast ratio. Also, providing alternative text descriptions for images and other non-text elements is crucial for users relying on screen readers.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds and Accents
Ultramarine, with its deep and captivating hue, finds a natural home in website backgrounds, particularly for brands seeking to evoke feelings of trust, stability, and sophistication. It serves as an excellent backdrop for showcasing content, especially when paired with lighter text and contrasting design elements. However, mindful implementation is paramount; ensuring sufficient contrast between text and the Ultramarine background is crucial for readability and overall user experience. Its application extends to accent colors, where it can inject a sense of elegance and intrigue into specific sections or interactive components of the website. For instance, using Ultramarine for button hovers or link highlights can draw attention to key actions, enhancing user engagement and navigation.
Interior Design Accent Color
In the realm of interior design, Ultramarine can be used to create a focal point within a room, such as a statement wall or a striking piece of furniture. Its rich, saturated tone adds depth and dimension, making it a perfect choice for accent walls in living rooms, bedrooms, or even home offices. When incorporating Ultramarine into interior spaces, consider its impact on the overall mood and ambiance; its deep hue can create a sense of drama and intimacy, making it well-suited for spaces where relaxation and contemplation are encouraged. Balance is key; pairing Ultramarine with lighter, more neutral colors can prevent the space from feeling too dark or overwhelming. Consider incorporating metallic accents, such as gold or silver, to add a touch of luxury and sophistication, complementing the regal nature of Ultramarine.
Beauty Products Packaging and Cosmetics
Ultramarine, reminiscent of deep ocean waters and boundless skies, exudes an aura of serenity and depth, making it an ideal color choice for beauty products aimed at evoking feelings of tranquility and sophistication. Its association with clarity, trust, and intelligence can enhance the perceived value and quality of skincare, cosmetics, and fragrance lines. For skincare packaging, Ultramarine can symbolize hydration, purity, and advanced scientific formulations. Imagine a serum bottle adorned with a gradient of Ultramarine, conveying the promise of deep, nourishing hydration and a revitalized complexion. In cosmetic lines, Ultramarine can be used to create eye-catching eyeshadow palettes or long-lasting eyeliners, enhancing the natural beauty of the eyes with its deep, mesmerizing hue. Its versatility allows it to complement various skin tones, making it a popular choice among makeup artists and beauty enthusiasts alike.