Ultramarine
General Information about Ultramarine (#01089A)
The color #01089A, commonly known as Ultramarine, is a deep and intense shade of blue. In the RGB color model, it is composed of 0.4% red, 3.1% green, and 60.4% blue. This high proportion of blue gives Ultramarine its characteristic depth and richness. In the context of color theory, Ultramarine is often associated with feelings of serenity, depth, and stability. Its name originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as it was originally derived from the precious gemstone lapis lazuli, which was imported to Europe from overseas. Historically, Ultramarine was highly valued as a pigment in fine art, used by Renaissance painters for its vibrant and lasting color. Today, it is widely used across various applications, from digital design to textiles.
The color #01089A, Ultramarine, presents significant accessibility challenges, particularly regarding contrast. Its deep, saturated hue means that text or interactive elements using this color on a white or light background may not meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratio. Insufficient contrast can make it difficult for users with visual impairments, including those with low vision or color blindness, to perceive content effectively. To mitigate these issues, developers should pair Ultramarine with very light colors, ensuring a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Furthermore, avoid using this color alone to convey important information; supplement it with text labels or icons to ensure all users can understand the content, regardless of their visual abilities. Thoughtful consideration of color combinations and reliance on additional cues are essential when incorporating #01089A into designs to guarantee an inclusive and accessible user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Data Visualization and UI/UX Design
Ultramarine, with its rich and deep hue, finds a prominent place in data visualization for creating impactful charts and graphs. Its boldness allows it to effectively represent key data points and trends, particularly when contrasted against lighter backgrounds. However, its use should be judicious to avoid overwhelming the viewer. In UI/UX design, Ultramarine can be employed to highlight primary actions, buttons, or interactive elements, drawing the user's attention and guiding them through the interface. When used sparingly and balanced with neutral tones, Ultramarine enhances user engagement and provides a clear visual hierarchy.
Fashion and Interior Design
In the fashion industry, Ultramarine serves as a sophisticated accent color. It can be used in accessories like scarves or handbags to add a pop of color to neutral outfits. It's often seen in formal wear, such as evening gowns or suits, conveying elegance and confidence. In interior design, Ultramarine is used to create a focal point in a room, such as an accent wall or a statement piece of furniture. It pairs well with neutral colors like gray, white, and beige, as well as metallic accents like gold or silver, creating a luxurious and contemporary feel.
Branding and Marketing
Ultramarine can be effectively used in branding and marketing materials to convey trust, stability, and authority. Its deep, calming presence makes it suitable for financial institutions, tech companies, and educational organizations that want to project a sense of reliability and professionalism. When used in logos, website designs, and marketing campaigns, Ultramarine helps establish a strong brand identity, attracting customers who value trustworthiness and expertise. Careful integration with complementary colors ensures a harmonious and impactful brand message.