Ultramarine
General Information about Ultramarine
The hex color #01079A, also known as Ultramarine, is a deep and intense shade of blue. It belongs to the blue color family and is characterized by its high saturation and relatively low brightness. In the RGB color model, it consists of 0.4% red, 2.7% green, and 60.8% blue. In the CMYK color model, commonly used for printing, it requires a high percentage of cyan, magenta, and yellow to produce this particular shade. Ultramarine is often associated with feelings of calmness, trust, and stability. It's frequently used in branding and design to convey reliability and professionalism. The color's historical significance stems from its use in fine art, where it was originally derived from the precious mineral lapis lazuli.
The color #01079A, a deep ultramarine, presents some accessibility challenges, especially in web design. Its low luminance value means that it requires careful consideration of contrast ratios. When used as a background color, it necessitates light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text, as per WCAG guidelines. Using a color contrast checker is essential to verify compliance. Also, avoid using this color for essential visual cues without providing alternative indicators, as it may not be distinguishable for users with certain visual impairments. Thoughtful application of this color, combined with appropriate contrast and redundant cues, can help ensure a more inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
Ultramarine (#01079A) can serve as a striking accent color in website designs, particularly for headers, buttons, and interactive elements. Its depth evokes trust and professionalism, making it suitable for financial or corporate websites. However, ensure sufficient contrast with text and other elements for optimal readability and accessibility. It pairs well with neutral backgrounds like white or light gray to make the color truly pop. The dark shade is excellent for creating a sophisticated aesthetic.
Interior Design Accent
In interior design, ultramarine can be used to create a bold statement wall in a living room or bedroom. The color evokes a sense of calm and tranquility, making it suitable for relaxation areas. It complements well with natural materials like wood and stone. However, it should be balanced with lighter colors to prevent the room from feeling too dark. Consider using it in moderation, such as in decorative accessories or upholstery, to add a touch of elegance without overwhelming the space.
Fashion Color
In fashion, ultramarine can be used as a primary color for evening wear or statement pieces. Its richness and depth convey sophistication and confidence. It pairs well with metallic accents like gold or silver. However, it is important to consider skin tone when wearing this color, as it may not be flattering on everyone. It can also be used as an accent color in accessories like scarves, handbags, or shoes to add a pop of color to an outfit. A versatile shade, Ultramarine works year-round.