Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #010597, is a deep, saturated blue with a strong presence. It derives its name from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was originally imported from regions beyond the sea, notably Afghanistan where lapis lazuli, the source of the pigment, was found. The color is associated with royalty, wisdom, and spirituality. In art history, ultramarine was highly prized and costly, reserved for important figures and religious iconography, especially in depictions of the Virgin Mary. Today, synthetic ultramarine provides a more accessible alternative. The color has a RGB value of R:1, G:5, B:151 and a CMYK value of C:99, M:97, Y:0, K:41. It is mostly used as background color for websites or applications.
The color #010597, a deep ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 1.05 makes it difficult to achieve sufficient contrast against lighter backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This dark shade will likely require very light text colors (e.g., white or very pale yellow) to meet these contrast requirements. Careful consideration is needed to ensure that text and interactive elements are legible and easily discernible. Using online contrast checkers is essential to validate the chosen color combinations. Additionally, avoid using this color as the sole means of conveying information, as users with color blindness may not be able to distinguish it effectively. Providing redundant cues, such as text labels or icons, is crucial for ensuring inclusivity. Furthermore, consider the impact on users with low vision, who may benefit from increased text size and spacing to improve readability against this dark background.
Shades
Digital Color Formats
Alternative colors
- #1e3a8a
A slightly lighter shade of blue that offers improved contrast and readability while maintaining a similar aesthetic.
- #334756
A desaturated blue that provides a more neutral background and allows for better contrast with text and other elements.
- #2962FF
A brighter blue, still in the family, but easier on the eyes and improves readability.
Applications
Website Headers and Footers
Ultramarine can be effectively used to create a sense of depth and sophistication. It works particularly well in headers, footers, and sidebars to define distinct sections of a webpage. When used sparingly and paired with lighter, complementary colors, it can add a touch of elegance and professionalism. Ensure sufficient contrast by using white or light yellow text. The color is not recommended for body text due to accessibility issues.
Corporate Branding
In branding, ultramarine can convey trust, stability, and authority. It is suitable for companies in fields such as finance, technology, and law. The color should be incorporated strategically in logos, stationery, and marketing materials. Its richness evokes a sense of experience and reliability.
Fashion Accent Color
Ultramarine, reminiscent of deep sea and twilight skies, offers a dramatic and luxurious feel for evening wear or accent pieces. It pairs beautifully with silver or gold accessories and can be used in small doses to create elegant outfits.