Ultramarine
General Information about #010497
The color #010497, also known as Ultramarine, is a deep and intense shade of blue. It is located in the blue region of the color spectrum, exhibiting a strong saturation and relatively low brightness. This hex code represents a very dark variant of blue, leaning towards indigo. Historically, ultramarine pigment was derived from the mineral lapis lazuli, making it a highly valued and expensive color used in fine art. Today, synthetic ultramarine is widely available. In color psychology, deep blues like this are associated with stability, trust, and authority. It often conveys a sense of calmness and reliability, although its darkness can also evoke feelings of melancholy or seriousness. Its deepness can be useful to define the layout structure in website design and call attention to the most important navigation items.
The hex color #010497, also known as Ultramarine, presents significant accessibility challenges, especially in text applications. Due to its very dark nature, it requires extremely light text (ideally white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #010497 as a background color with dark text would fail these criteria, making it difficult for users, particularly those with visual impairments, to read the content. Designers should carefully consider color contrast when using this hue in user interfaces, opting for lighter foreground colors or adjusting the background shade for better accessibility. Testing with accessibility tools is highly recommended.
Shades
Digital Color Formats
Alternative colors
- #1e3a8a
A slightly lighter shade of blue that offers better contrast with both light and dark text.
- #3b82f6
A vibrant blue that can be used as an accent color without compromising accessibility.
- #00308f
A dark shade of blue that can be used as an alternative to ensure the readability of the text content.
Applications
Web Design Accent
In web design, #010497 can be used sparingly as an accent color for buttons, icons, or borders to draw attention without overwhelming the user interface. It is well-suited for creating a sense of depth and sophistication. However, due to its low contrast, it should not be used for large blocks of text or as a primary background color. When using this color, ensure that sufficient contrast is maintained with the foreground elements to meet accessibility standards. This ensures usability for all users.
Interior Design Accent
In interior design, Ultramarine (#010497) can be incorporated as a bold accent wall color in a room with neutral tones to add depth and visual interest. It can also be used in smaller decorative elements like vases, cushions, or artwork to create a sophisticated and calming atmosphere. When using such a deep color, it is essential to balance it with lighter hues and ample lighting to prevent the space from feeling too dark and enclosed. Consider pairing it with metallic accents for a luxurious feel.
Branding and Logo Design
This shade of blue can be applied in branding and logo design where the concept should express trust, security and reliability. The dark ultramarine color is suitable to achieve this perception. The color is best used on minimalistic designs where the focus should be on the symbol or abbreviated name of the brand. Ensure that the color is not used in combination with flashy elements which will distract the overall brand identity.