Ultramarine
About Ultramarine (#01039A)
The hex color code #01039A represents a deep shade of blue, often referred to as ultramarine. In the RGB (Red, Green, Blue) color model, it is composed of 0.4% red, 1.2% green, and 60.4% blue. This composition places it firmly within the blue color spectrum, known for its association with calmness, trust, and stability. Ultramarine, in particular, has historical significance, derived from the precious pigment made from lapis lazuli. Its rich and intense hue has been prized by artists throughout history. In modern applications, this shade of blue is often used to convey a sense of sophistication and professionalism. It is a versatile color that can be used in various design contexts, from branding to web design, although its darkness requires careful consideration of contrast and accessibility.
The color #01039A, a deep ultramarine, presents significant accessibility challenges. Its low luminance value (very dark) means that text or interactive elements using this color as a background require extremely light foreground colors to meet WCAG (Web Content Accessibility Guidelines) contrast ratios. For standard text (AA compliance), a contrast ratio of 4.5:1 is needed, and for large text (14pt bold or 18pt regular, AA compliance), a ratio of 3:1 is required. Given the darkness of ultramarine, achieving these ratios may necessitate using nearly white text, which can sometimes create a harsh visual experience. Careful consideration must be given to color pairings and potential user needs, including those with visual impairments. AAA compliance, demanding even higher contrast ratios, will be exceptionally difficult to achieve with this color. It is recommended to use color contrast tools to verify compliance, and user testing is vital to ensure readability and usability.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that provides better contrast when used as a background color for text.
A more vibrant blue that can be used to add a pop of color to a design without being too overwhelming.
A shade of blue that can be used as an alternative for backgrounds or accents.
Applications
Web Design
In web design, #01039A can be used as a primary color for a website with a focus on trust and authority. The deep blue hue evokes feelings of security and stability, making it suitable for financial institutions or government agencies. However, it should be used sparingly as a background color due to its low luminance, instead, it can be used for headings, buttons, or other accent elements to add a touch of sophistication. Complementary colors like light yellows or oranges can be used to create visually appealing contrast.
Fashion
In the fashion industry, #01039A can be used as a dominant color in elegant evening wear or formal attire. The deep ultramarine creates a sense of luxury and refinement. It can be paired with metallic accents like gold or silver to enhance its opulent feel. Moreover, it can serve as a bold statement color for accessories like handbags or shoes, adding a touch of sophistication to a more casual outfit. When used in fabrics, the deep blue tends to give a slimming effect, making it a popular choice for tailored suits and dresses.
Interior Design
In interior design, #01039A can be applied in spaces like bedrooms and offices that want a sense of security and calm. It works best as an accent wall or details in the furniture. This dark color can be paired with neutral tones such as white and grey to create balanced environments. Also, natural materials like wood or stone can complement the color.