Pacific Blue
General Information about Pacific Blue
The hex color code #009CCA represents a shade of blue known as Pacific Blue. This color is composed of 0% red, 60% green, and 80% blue. In the RGB color model, it's defined by the values (0, 156, 202). Pacific Blue is often associated with feelings of calmness, stability, and trust, making it a popular choice for corporate branding, particularly in industries like finance and technology. It's also used in designs related to water, sky, and nature due to its evocative properties. This color tends to convey a sense of professionalism and reliability, but is also modern and friendly.
The color #009CCA, also known as Pacific Blue, presents specific accessibility considerations for web developers. Its relatively low luminance value means that careful attention must be paid to contrast ratios, especially when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between text and background colors is crucial for readability, particularly for users with visual impairments. For normal text (less than 18pt or 14pt bold), a contrast ratio of at least 4.5:1 is recommended, while for large text, a ratio of 3:1 is acceptable. When using #009CCA as a background, ensure that the foreground text color provides adequate contrast to meet these standards. Tools like contrast checkers can help verify compliance. Additionally, avoid relying solely on color to convey important information; provide alternative cues such as text labels or icons to ensure inclusivity for all users.
Shades
Digital Color Formats
Alternative colors
- #33b5e5
A slightly lighter shade of blue that still maintains a vibrant feel but offers improved contrast against darker text.
- #5dade2
A more muted, desaturated blue that works well in combination with brighter accent colors, offering a calmer visual experience.
- #008ac5
A very close shade of blue with good contrast, excellent for a variety of designs.
Applications
Financial Applications
Pacific Blue is an excellent choice for creating a sense of trust and reliability in financial applications. Its association with the ocean and sky evokes feelings of stability and openness, making it ideal for user interfaces and branding materials in banking and investment platforms. Furthermore, its vibrancy adds a touch of modernity and sophistication, helping to differentiate the application from competitors while maintaining a professional and approachable aesthetic. The color promotes user engagement and confidence.
Healthcare and Wellness
In the realm of healthcare and wellness, Pacific Blue can contribute to a calming and reassuring atmosphere. Its gentle nature makes it suitable for websites, mobile apps, and informational materials related to health services. It can also be used in clinics and hospitals to promote a sense of tranquility and well-being. Its association with cleanliness and hygiene makes it appropriate for representing medical products and services, enhancing trust and credibility among patients and healthcare professionals alike. The color can foster a more positive patient experience.
Education
Pacific Blue is a versatile color for educational websites and materials, creating a sense of calm and trust. It is suitable for illustrating educational diagrams, highlighting key information, and designing user interfaces. Its association with knowledge and learning makes it an excellent choice for schools, universities, and online learning platforms. Moreover, it can be used to create a welcoming and engaging learning environment, encouraging students to explore and learn. The color improves information retention and user experience.