Pacific Blue
General Information about Pacific Blue
The color #009BCA, also known as Pacific Blue, is a vibrant and refreshing shade of blue with a hex code of #009BCA. It is located in the cyan-blue hue range and is composed of 0% red, 60.8% green, and 79.2% blue. In the RGB color model, it embodies a sense of serenity and openness. Pacific Blue is commonly associated with water, sky, and tranquility. This hex color finds frequent use in diverse applications, including web design, graphic design, and branding. Its energetic hue makes it ideal for creating visually appealing interfaces, illustrations, and logos. It is also popular in interior design and fashion for its relaxing qualities. The color offers a balanced mix of saturation and brightness.
The hex color #009BCA, also known as Pacific Blue, offers moderate accessibility. Its contrast ratio against white (#FFFFFF) is approximately 4.5:1, meeting the WCAG AA standard for normal text and large text. However, against black (#000000), the contrast ratio is only about 4.6:1, also meeting the WCAG AA standard. To ensure optimal readability for users with visual impairments, it's advisable to use this color for headings, large text, or graphical elements. For body text, consider using a slightly darker shade or pairing it with a lighter background color. When using this color, avoid combining it with colors that are too similar in luminance, as this can reduce contrast and make it difficult for users to distinguish between elements. Additionally, ensure that interactive elements using this color have sufficient visual cues to indicate their functionality, such as underlines for links or clear borders for buttons.
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Applications
Brand Color
Pacific Blue can be used as the main brand color to evoke feelings of trust and stability for finance or consulting firms. Websites can use this color to build their brand.
Interactive Elements
In web design, #009BCA can serve as an accent color for buttons, links, and other interactive elements. Its brightness can help draw the user's eye to important actions, improving the user experience.
Data Visualization
This color can be effectively used in data visualization to represent information, such as on charts and graphs. The calming nature of this color makes it suitable for presenting complex information.