Salem
General Information about Salem (#009B36)
The hexadecimal color #009B36, also known as Salem, is a vibrant and moderately dark shade of green. In the RGB color model, it is composed of 0% red, 60.8% green, and 21.2% blue. This color is often associated with nature, freshness, and growth, making it a popular choice for brands and designs that want to convey a sense of vitality and environmental consciousness. Salem green can evoke feelings of tranquility and renewal, while also maintaining a sense of groundedness and stability. Its brightness and saturation allow it to stand out while remaining harmonious in various color palettes. The color is mostly used in designs in the natural products, and is less popular in the technology industry.
The color #009B36, a vibrant shade of green known as Salem, offers generally good accessibility, but careful consideration is necessary for its use in web design. When used as a background color, it's crucial to ensure sufficient contrast with the text color. A light text color like white or a very pale yellow is advisable to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. Similarly, if Salem is used as a text color, it should be paired with a very light background. Avoid using Salem text on dark or similarly colored backgrounds, as this can cause readability issues, especially for users with visual impairments. In interactive elements like buttons or links, hover and focus states should be distinct and offer clear visual cues to ensure usability for all users. The brightness of this color is moderate, so test the contrast thoroughly with various text sizes to ensure compliance.
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Applications
Web, Interior & Fashion
In web design, Salem (#009B36) can be used to create a fresh and natural feel, suitable for websites related to environmental conservation, organic food, or gardening. It can be used as a primary color for branding or as an accent color to highlight important elements. In interior design, this green can bring a sense of the outdoors inside, working well in spaces like living rooms or kitchens. Pair it with natural materials like wood and stone for a harmonious look. In fashion, Salem green can be used for clothing or accessories, offering a vibrant yet grounded look. It pairs well with neutral colors like beige, gray, or white for a balanced outfit.
Sustainability Graphics
Salem green is excellent choice for creating graphics and logos related to sustainability. The association of this color is a natural and organic vibe, Salem provides a visually appealing foundation for branding. Using this color will convey a message of environmental responsibility, attracting customers who value eco-friendly practices. Salem is also a great option for infographics used to present environmental data, and reports. The color helps make the information more understandable and impactful.
Eco-Friendly Package Design
In package design, Salem can signify organic or environmentally friendly products. This color works beautifully on food labels, cosmetic packaging and cleaning supplies, signalling to consumers that the product is natural or sustainable. By leveraging this color, products can effectively communicate their commitment to the environment and attract eco-conscious consumers.