Salem
General Information about Salem (#009B33)
The hex color #009B33, also referred to as Salem, is a dark shade of green that embodies qualities like nature, growth, and health. In the RGB color model, it consists of 0% red, 60.8% green, and 20% blue. This particular combination creates a vibrant yet grounded color often associated with environmental awareness and organic products. Its subdued brightness makes it a versatile choice for various design applications, from web design to branding. The color has a sense of sophistication and can evoke feelings of trust and stability. It is frequently employed by companies aiming to project an image of sustainability and eco-friendliness. Salem's ability to blend well with both warm and cool colors further enhances its usability in diverse creative contexts.
The hex color #009B33, also known as Salem, offers good accessibility due to its relatively dark nature. When used as a background color, it is advisable to pair it with light-colored text (white or very light grays) to ensure sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for standard-sized text, as per WCAG guidelines, and 3:1 for large text. This ensures readability for users with visual impairments. To verify the contrast ratio, web developers can use online contrast checker tools. When #009B33 is used for text, ensure it's on a very light background. Proper use of ARIA attributes can further enhance accessibility, especially for interactive elements using this color.
Shades
Digital Color Formats
Alternative colors
Applications
Eco-Friendly Website Design
Salem green is an excellent choice for websites promoting eco-friendly or natural products. Its association with nature makes it suitable for brands in the environmental sector, organic food industry, or outdoor recreation businesses. The color can be used for website backgrounds, call-to-action buttons, and graphical elements to create a cohesive and trustworthy brand image. It evokes a sense of health, growth, and sustainability, which are positive associations for brands in these sectors. Combined with earthy tones and natural textures, it contributes to creating a convincing message.
Calming Interior Design
In interior design, Salem green can create a calming and refreshing atmosphere, perfect for bedrooms, living rooms, or home offices. It can be used as an accent wall color, paired with neutral tones like white or beige, or incorporated through furniture and decorative accessories. The color evokes a sense of nature and serenity, making it ideal for creating relaxing spaces. It can be used in combination with wooden furniture and natural materials to create a biophilic environment.
Fashion and Apparel
Salem green is an attractive choice for fashion, evoking a sense of groundedness, calm and nature. It works well as a foundational color in outfits when paired with lighter, more vibrant accent colors. It is a strong choice for outerwear and accessories, and can lend a touch of sophistication when used in formal wear. In casual wear, it can invoke comfort and nature, when used for t-shirts, cargo pants or even active wear.