Forest Green
General Information about Forest Green (#009B13)
The color #009B13, commonly known as Forest Green, is a deep shade of green that evokes images of lush forests and natural landscapes. In the RGB color model, it consists of 0% red, 60.8% green, and 7.5% blue. This composition results in a color that is strongly associated with nature, growth, and tranquility. Forest Green is often used to represent environmental themes, organic products, and concepts related to sustainability. Its calming and grounding effect makes it a popular choice in various design applications. The hexadecimal representation #009B13 is widely used in web design and digital media to ensure color consistency across different platforms and devices. This hue's versatility allows it to be effectively paired with a range of other colors, from earthy tones to brighter accents, making it a valuable asset in a variety of design projects.
The hex color #009b13, a deep forest green, presents moderate accessibility challenges. Its contrast ratio against white text is approximately 4.4:1, which meets the minimum WCAG AA standard for normal text (4.5:1). However, it falls short of the AAA standard (7:1) and might be problematic for users with low vision or color blindness, especially when used for smaller text sizes. When paired with black text, the contrast ratio is significantly lower, failing accessibility guidelines. To improve accessibility, consider using a lighter shade of green or pairing it with lighter background colors. Thoroughly test color combinations with accessibility evaluation tools to ensure compliance with WCAG guidelines for a broader audience, especially those with visual impairments. Adequate color contrast is vital for readability and overall user experience.
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Applications
Eco-Friendly Branding
Forest green, represented by the hex code #009B13, can serve as a dominant color in branding materials for eco-conscious companies or outdoor-related businesses. Its association with nature evokes feelings of tranquility, growth, and sustainability. This makes it suitable for logos, website designs, and marketing collateral where a connection to the environment is desired. When incorporating it into a design, consider pairing it with earthy tones or neutral colors to enhance the natural and organic feel. The color can also be used in backgrounds, borders, or text to create a cohesive visual identity.
Nature-Inspired Interior Design
In interior design, #009B13 provides a refreshing and calming atmosphere. It can be used as an accent wall color in living rooms or bedrooms to bring a touch of nature indoors. Forest green pairs well with wooden furniture, natural textures like linen or cotton, and other earthy tones such as browns and creams. Consider using it for upholstery, curtains, or decorative accessories to add depth and visual interest to a space. This color works well in areas where relaxation and connection with nature are emphasized.
Sustainable Web Design
In web design, forest green can be a really effective way to signal something is environmentally friendly. Using it in website layouts, icons, or buttons can immediately signal to the visitor that you are either an environmentally concious organisation or a company that is involved in environmentally friendly activities. When used effectively, forest green can provide a sense of trust and harmony to your website.