Forest Green
About Forest Green (#009B00)
The hexadecimal color #009B00, commonly known as Forest Green, is a vibrant and rich shade of green that emulates the lushness of a dense forest. It is composed of 0% red, 61.2% green, and 0% blue. In the RGB color model, it has the values (0, 155, 0). Forest Green is often associated with nature, growth, health, and tranquility. It is a popular choice in design for conveying a sense of environmental consciousness, freshness, and stability. The color's depth and intensity make it suitable for both foreground and background elements, though care should be taken to ensure sufficient contrast with text for accessibility. Its usage in branding and marketing can evoke feelings of trustworthiness and harmony, making it an excellent choice for companies aiming to connect with nature-loving audiences.
The color #009B00, a shade of forest green, presents moderate accessibility challenges. Its luminance value requires careful consideration when choosing text and background color combinations. For text, it is advisable to use white or very light shades of gray to ensure sufficient contrast, meeting WCAG (Web Content Accessibility Guidelines) standards for readability. When used as a background, pairing #009B00 with darker text colors is essential. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended to cater to users with visual impairments. Furthermore, avoid relying solely on color to convey information; supplement with text labels or icons to ensure usability for colorblind individuals. Thoughtful application of this color can create visually appealing designs that are also inclusive and accessible.
Shades
Digital Color Formats
Alternative colors
Applications
Eco-Friendly Website Design
Forest green is well-suited for websites promoting eco-friendly products or services. Its natural association evokes feelings of sustainability and environmental consciousness, making it ideal for brands seeking to convey a commitment to nature. The color can be used in website backgrounds, buttons, and accents to create a cohesive and trustworthy brand identity. Ensure to use it in moderation and paired with accessible text color for optimal user experience.
Interior Design Accent Color
In interior design, forest green can bring a touch of the outdoors inside. It works well as an accent color in living rooms, bedrooms, or home offices, creating a calming and refreshing atmosphere. Forest green can be incorporated through wall paint, furniture upholstery, or decorative accessories. Pair it with natural materials like wood and stone to enhance the organic feel. The color brings harmony to any living space, offering a sophisticated and tranquil ambiance.
Branding and Marketing
Forest green evokes growth, nature, and harmony. It's an excellent choice for brands seeking to project an image of health, sustainability, and tranquility. Companies in the organic food, wellness, and environmental sectors can leverage this color to connect with their target audience. However, designers should consider the cultural connotations of green, which can vary across different regions, and ensure that the color aligns with the intended brand messaging.