Japanese Laurel
General Information about #009900
The hex color #009900, also known as Japanese Laurel, is a vibrant shade of green located in the green hue range of the color spectrum. It is composed of 0% red, 60% green, and 0% blue. This color is often associated with nature, growth, and renewal. In color psychology, green is known to evoke feelings of tranquility, harmony, and balance. It is frequently used in branding and marketing materials for companies that want to convey a sense of environmental consciousness or health and wellness. In web design, #009900 can be used to create a visually appealing and calming user experience. However, it is important to consider accessibility when using this color, as its contrast against certain backgrounds may not be sufficient for users with visual impairments. Due to its brightness, it is a great color to draw attention.
The hex color #009900, a vibrant shade of green, presents moderate accessibility challenges. Its contrast ratio against white (#FFFFFF) is approximately 2.3:1, falling short of the WCAG's minimum recommendation of 4.5:1 for normal text and 3:1 for large text. This means that text rendered in #009900 on a white background might be difficult for users with visual impairments to read. To improve accessibility, consider using a darker shade of green or pairing it with a lighter background color to enhance contrast. Tools like contrast checkers can help assess and adjust color combinations to meet accessibility standards. For situations where #009900 is crucial to the design, ensure that associated text is large or bold to improve readability. Alternatively, provide supplementary visual cues or text descriptions to convey the information effectively. Remember that prioritizing accessibility ensures your content is usable by a wider audience.
Shades
Digital Color Formats
Alternative colors
- #006400
A slightly darker green that provides better contrast against white backgrounds, enhancing readability and accessibility.
- #90ee90
A lighter green that can be used as a background color when paired with darker text, creating a visually appealing and accessible design.
- #8fbc8f
A muted, desaturated green that offers a more subtle and sophisticated look, while still maintaining a natural and calming feel.
Applications
Web Design Highlights
In web design, #009900 can be used to highlight key elements such as call-to-action buttons, navigational cues, or important notifications. Its vibrancy draws the user's attention and signals areas of importance on the page. When used sparingly and thoughtfully, it can guide the user through the interface and improve overall usability. It is suitable for eco-friendly websites and sites related to nature. The color can be further employed in creating infographics and data visualizations where the goal is to represent natural phenomena or environmental data.
Interior Design Accents
In interior design, #009900 can serve as an accent color in rooms with a neutral palette. It can be incorporated through decorative elements like throw pillows, artwork, or potted plants. A touch of green in the room can bring a sense of the outdoors inside, creating a refreshing and calming atmosphere. It is best used in moderation to avoid overwhelming the space. As an example, the color can be utilized on a single accent wall or in select pieces of furniture to create a focal point.
Fashion
In fashion, #009900 can be used in accessories or statement pieces. The color can be used for a scarf or purse to add a pop of color. Alternatively, the color can be featured in an entire dress or shirt. It can be used for nature-themed or outdoor events. When using this color in fashion, it's important to consider the overall outfit and the event.