Forest Green
General Information about Forest Green
The hex color #00981B, commonly known as Forest Green, is a deep, rich shade of green. It is composed of 0% red, 59.6% green, and 10.6% blue. In the RGB color model, it is represented as (0, 152, 27). Forest Green evokes feelings of nature, growth, and tranquility. It is often associated with forests, foliage, and the environment. It finds common application in branding for eco-friendly products, nature-related themes, and outdoor activities. In web design, it can be used for backgrounds, accents, and call-to-action buttons to create a natural and calming atmosphere. Its depth also lends a sense of sophistication when paired with complementary colors.
The hex color #00981B, also known as Forest Green, presents some accessibility considerations, particularly for text and interactive elements. Its relatively low lightness value (compared to pure white) means that it requires careful pairing with contrasting colors to ensure readability. When used as a background, white or very light shades of yellow or gray are ideal choices for text color. Avoid using it with dark text colors like black or dark blues as the contrast will be insufficient for users with visual impairments. Ensuring a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is crucial for WCAG compliance. When used for links or buttons, be sure to provide additional cues like underlines or borders to make them easily distinguishable. Proper color contrast helps ensure usability for all users, including those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
- #22bb33
A slightly lighter green that provides better contrast on white backgrounds.
- #3cb371
A more muted green that can be used as a background color.
- #90ee90
This color provides a softer, more pastel-like alternative while maintaining a natural feel. It's particularly well-suited for backgrounds in web design, offering a gentle contrast that's easy on the eyes. It can be especially effective for sites focused on health, wellness, or environmental themes, where a calm and inviting aesthetic is desired.
Applications
Environmental and Outdoor Branding
Forest Green (#00981B) evokes a sense of nature, growth, and tranquility, making it ideal for websites and marketing materials related to environmental organizations, organic food brands, or outdoor adventure companies. Its rich tone can create a feeling of trustworthiness and stability. For example, an eco-tourism website can use this color for its banners and call-to-action buttons to emphasize their commitment to sustainability. It can also be incorporated into logos, typography, and illustrations to reinforce the brand's message of environmental stewardship and connection to nature.
Interior Design Accent
In interior design, Forest Green (#00981B) can be used as an accent color to bring the serenity of the outdoors inside. It pairs well with natural materials like wood and stone, creating a harmonious and relaxing atmosphere. It can be used for painting an accent wall in a living room or bedroom, or for choosing furniture upholstery and decorative accessories like cushions and curtains. Using it will create a focal point while also enhancing the other natural elements within the space.
Cosmetics and Skincare Packaging
In the beauty industry, Forest Green (#00981B) can be incorporated into packaging and marketing materials for skincare or cosmetic products that emphasize natural ingredients and eco-friendly practices. The color can convey a sense of purity, health, and sustainability, appealing to consumers who are conscious of the environmental impact of their beauty routines. This color is perfect for eye shadow products. Consider it for anything.