Bondi Blue
General Information about Bondi Blue
The hex color #0091B4, also known as Bondi Blue, is a captivating shade of cyan that evokes feelings of tranquility, clarity, and freshness. Situated within the blue-green spectrum, it is commonly associated with the ocean, sky, and natural environments. This color is often used to represent calmness, stability, and reliability. In color psychology, blues are known to promote a sense of peace and serenity, making #0091B4 suitable for designs aiming to create a calming and reassuring atmosphere. Its balanced and aesthetically pleasing nature makes it a popular choice for various applications across design, marketing, and branding. The hexadecimal color system represents colors using a six-digit code, where each pair of digits corresponds to the intensity of red, green, and blue (RGB) components. In the case of #0091B4, '00' represents the absence of red, '91' represents the green component, and 'B4' represents the blue component.
The hex color #0091B4, also known as Bondi Blue, presents moderate accessibility challenges. Its contrast ratio against pure white (#FFFFFF) is approximately 4.6:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. When used for larger text (14pt bold or 18pt regular), it generally meets the AA standard. Against pure black (#000000), the contrast ratio is about 4.5:1, also meeting the AA standard for normal text. For optimal accessibility, consider using a darker shade of blue or a lighter background color to increase contrast. When using this color for important textual information, ensure sufficient size and weight or combine it with appropriate design elements to aid readability for users with visual impairments. Testing with accessibility tools is highly recommended.
Shades
Digital Color Formats
Alternative colors
- #007791
A slightly darker shade that provides better contrast for text, enhancing readability and accessibility.
- #33aacc
A lighter shade that can be used for backgrounds or highlights, offering a softer and more subtle visual effect.
- #66b2b2
A muted tone that evokes calmness and serenity, suitable for creating a peaceful and relaxing atmosphere.
Applications
Web Design
Bondi Blue is an excellent choice for website headers and navigation bars. Its calming yet vibrant nature encourages user exploration and increases user retention. It can also be used for call-to-action buttons to draw attention and prompt user interaction, making it a functional and aesthetically pleasing element in web design.
Interior Design
In interior design, Bondi Blue can be applied as an accent wall color to bring a refreshing and airy feel to a room. It pairs well with neutral tones like white and gray, enhancing the overall ambiance. It can also be integrated through decorative elements like cushions, curtains, and artwork to add a pop of color and personality to the space.
Fashion and Beauty
In fashion, Bondi Blue can be utilized in swimwear and resort wear to evoke a sense of the ocean and summer. It can also be incorporated into accessories like scarves, handbags, and jewelry to add a subtle pop of color to an outfit. When used in makeup, it can create a bold and striking look, especially for eye makeup and nail polish.