Bondi Blue
General Information about Bondi Blue
Bondi Blue, represented by the hex code #008FB4, is a vibrant and refreshing shade of cyan-blue. It evokes feelings of tranquility, clarity, and trustworthiness. This color belongs to the cyan color family and is often associated with water, sky, and open spaces. In color psychology, blue is often linked to calmness, stability, and confidence, making Bondi Blue a popular choice for brands aiming to project these qualities. The name 'Bondi Blue' itself suggests a connection to the famous Bondi Beach in Australia, further enhancing its associations with nature, relaxation, and a sense of freedom. It is widely used in web design, branding, and graphic design to create visually appealing and engaging experiences.
The hex color #008FB4, also known as Bondi Blue, presents some accessibility challenges, especially when used for text. Its contrast ratio against white is approximately 2.5:1, which falls short of the WCAG guidelines for sufficient contrast (4.5:1 for normal text and 3:1 for large text). Therefore, using #008FB4 for text on a white background is not recommended, as it may be difficult for users with visual impairments to read. To improve accessibility, consider using a darker color for text or a lighter shade of blue for the background. When using this color for interactive elements, provide clear visual cues and sufficient contrast to ensure that users can easily identify and interact with them. Providing alternative text for images and icons using this color is also a crucial step in enhancing accessibility.
Shades
Digital Color Formats
Alternative colors
- #007791
A slightly darker shade of blue that provides better contrast and readability.
- #66c2d4
A lighter shade of blue, suitable for backgrounds or elements where a subtle color is desired.
- #008080
Teal blue is a green-blue color, it provides a fresh and calming aesthetic suitable for a wide range of applications.
Applications
Web Design
Bondi Blue is an excellent choice for website headers and navigation bars. Its vibrant yet calming nature helps to create a welcoming and trustworthy feel. Using it for interactive elements like buttons and links can also draw user attention and encourage engagement. To ensure optimal readability, pair it with white or a light gray for text. Additionally, this color can be incorporated into website illustrations and graphics to add a touch of personality and visual appeal, enhancing the overall user experience.
Infographics
This color is perfect for creating eye-catching and informative infographics. Use it to highlight key data points, create visually appealing charts and graphs, and add a sense of modernity to your presentations. Its clarity and vibrancy make it a great choice for conveying complex information in an easily digestible manner. Pair it with complementary colors like light yellow or pale orange to create a balanced and engaging visual experience, ensuring that your audience remains captivated by your data-driven storytelling.
Fashion Design
Bondi Blue can be incorporated into fashion design as an accent color or for creating bold, statement pieces. Consider using it for accessories like scarves, handbags, or jewelry to add a pop of color to neutral outfits. In clothing, it can be used for summer dresses or swimwear. When combined with neutral tones like beige, white or grey, Bondi Blue can create elegant and stylish looks, suitable for both casual and formal occasions. Its vibrant and refreshing hue makes it a versatile option for various fashion applications.