Lochmara
General Information
The hex color #007BCA, also known as Lochmara, is a shade of blue-cyan commonly associated with feelings of trust, stability, and professionalism. In the RGB color model, it is composed of 0% red, 48.2% green, and 79.2% blue. In the CMYK color model, it consists of 100% cyan, 39% magenta, 0% yellow, and 20.8% black. The color is often used in corporate branding and web design due to its calming and reliable nature. It is a versatile color that can be paired with a variety of other colors to create different moods and effects. Understanding the color's properties and associations can help designers and developers make informed decisions about its use in various projects.
The hex color #007BCA, also known as Lochmara, presents moderate accessibility challenges. Its relatively low luminance requires careful consideration for text and interactive elements. When used as a background color, ensure sufficient contrast with the foreground text; a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular). Using a color contrast checker tool is crucial to verify compliance with WCAG guidelines. Pairing #007BCA with light colors like white (#FFFFFF) or very pale yellows can help improve readability. For users with visual impairments, consider providing alternative styling options or incorporating ARIA attributes to enhance accessibility. Avoid using it for critical information without adequate contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, #007BCA is an excellent choice for primary buttons, links, and interactive elements. Its professional and trustworthy appearance makes it suitable for corporate websites, software interfaces, and online applications. Using this color for call-to-action buttons can draw user attention and encourage engagement. It can be effectively paired with neutral colors like white, light gray, or darker shades of blue to create a balanced and visually appealing design. Ensure sufficient contrast between the button text and the background color for accessibility.
Graphic Design
In graphic design, #007BCA can be incorporated into logos, branding materials, and marketing collateral to convey a sense of trust, reliability, and innovation. Its cool and calming tone is ideal for businesses in the technology, finance, or healthcare sectors. It can be used in backgrounds, infographics, and data visualizations to create a professional and engaging aesthetic. Consider using it in conjunction with complementary or analogous colors to enhance visual interest and create a cohesive brand identity.
UI Design
In user interface (UI) design, #007BCA can be used for various elements to enhance user experience. Use it for primary actions, progress bars, or interactive components to guide users through the interface. The color's association with trust and stability can create a sense of reassurance for users, particularly in sensitive or critical tasks. Be mindful of color contrast to ensure readability and accessibility, especially for users with visual impairments.