Allports
General Information
The hexadecimal color #007B98, also known as Allports, is a shade of cyan-blue. It is composed of 0% red, 48.2% green, and 59.6% blue. In the RGB color model, this translates to (0, 123, 152). In the CMYK color model, it is composed of 100% cyan, 19.08% magenta, 0% yellow, and 40.39% black. The color exudes a sense of calmness and stability, often associated with trust and professionalism. Its unique balance makes it versatile for various applications, ranging from digital interfaces to branding and design. The name Allports doesn't have a precise origin, but it is likely based on a location or a historical figure.
The hex color #007B98, also known as Allports, presents some accessibility considerations for web design. Its contrast ratio against white is moderate, potentially sufficient for larger text or non-text elements. However, for body text, it's crucial to ensure the contrast meets WCAG guidelines (ideally 4.5:1 for normal text and 3:1 for large text). When used as a background color, pairing it with a light color text like white or light yellow can enhance readability. Testing with accessibility tools is recommended to verify compliance. Also, provide sufficient visual cues besides color to convey important information. For users with color vision deficiencies, relying solely on this color to differentiate elements can be problematic. Consider using icons, labels, or patterns in conjunction with the color to ensure information is accessible to everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Web UI Buttons and Navigation
In user interface design, #007B98 can be used for primary buttons and interactive elements to create a sense of trust and stability. Its calming nature makes it suitable for dashboards and data visualization, enabling users to easily interpret complex information. Moreover, this color works well in navigation bars and sidebars, improving the overall user experience and guiding users through the application with clarity. This color is used for elements where it is expected that the user will take action.
Corporate Branding
#007B98 can be applied in branding to convey professionalism and reliability. Its cool undertones can evoke feelings of trust and sophistication, making it suitable for companies in the technology or finance sector. Additionally, this color can be incorporated into logos, website designs, and marketing materials to create a cohesive brand identity and visually communicate the brand's values and personality. Using the color as the main identity color will make the company feel serious and dependable.
Interior Design Accent
For interior design, #007B98 is excellent as an accent color in living rooms, bedrooms, or offices. It can be used in wall art, decorative pillows, or even furniture to create a calming and inviting atmosphere. This color pairs well with neutral tones like gray or beige, and using it in moderation helps prevent overwhelming the space. It could be used in an ocean themed room to generate a natural sense of calmness.