Lochmara
General Information about #007ACC
The color #007acc, also known as Lochmara, is a vivid and engaging shade of blue. In the RGB color model, it consists of 0% red, 47.84% green, and 80% blue. It is often perceived as a color of trust, stability, and professionalism, making it a popular choice in various design applications. This hex color is commonly used in branding, web design, and user interface elements to convey reliability and modernity. Lochmara blue has a calming and reassuring effect, making it suitable for contexts where establishing trust is crucial. Its versatility allows it to be paired with both neutral and contrasting colors to create a wide range of visual effects.
The hex color #007acc, also known as Lochmara, presents moderate accessibility challenges. Its contrast ratio against white is approximately 4.5:1, which meets the minimum WCAG AA standard for normal text but falls short of the AAA standard. When used for smaller text or crucial interactive elements, consider increasing the contrast by darkening the color or using a lighter background. For users with visual impairments, especially those with low vision, ensuring sufficient contrast is vital. Providing alternative text descriptions for images and interactive elements is crucial. Also, avoid relying solely on color to convey important information; supplement with text or icons. Testing with accessibility evaluation tools and real user feedback will ensure inclusivity. When using #007acc for links, ensure they are clearly distinguishable from surrounding text, perhaps by underlining or using a contrasting color on hover or focus.
Shades
Digital Color Formats
Alternative colors
- #006bb3
A slightly darker shade provides better contrast against white backgrounds, enhancing readability and accessibility.
- #3399ff
A lighter shade can be used for backgrounds or accents, complementing the primary color without overwhelming the design.
- #0070c0
A more saturated blue maintains the vibrancy while offering better visibility.
Applications
Web Design
In web design, #007acc serves as an excellent primary color for call-to-action buttons, navigation bars, and headings. Its vibrant yet professional appearance attracts attention without being overly aggressive. Paired with neutral backgrounds, it creates a clean and trustworthy aesthetic, suitable for corporate websites, educational platforms, and technology-focused interfaces. The color evokes feelings of trust and stability, and can be used for elements where you need the user to feel secure.
UI Design
In user interface (UI) design, #007acc is ideal for highlighting interactive elements, such as links, buttons, and active states. Its distinct hue ensures that users can easily identify clickable areas, improving the user experience. Consider using it for progress bars, loading indicators, and other visual cues to provide feedback to users, creating a more intuitive and engaging interface. It provides a clear message to the user on where to interact with the website.
Branding and Marketing
Within branding and marketing materials, #007acc can be used to convey a sense of innovation and reliability. It's well-suited for logos, brochures, and marketing campaigns, especially for companies in the tech or finance sectors. Its modern and sophisticated appeal helps to establish a strong brand identity. Combine with white and gray for a clean, corporate feel or juxtapose with complementary colors for a more dynamic, eye-catching design. The hex color provides a trustworthy view of the company, and can create a stable customer base.