Lochmara
General Information about #007AC9
The color #007AC9, also known as Lochmara, is a captivating shade of blue that evokes feelings of calmness, reliability, and innovation. Situated in the cyan-blue spectrum, it carries a depth and vibrancy that makes it suitable for a wide range of applications. The hexadecimal code #007AC9 translates to 0 red, 122 green, and 201 blue in the RGB color model. In the CMYK color model, it comprises 100% cyan, 39% magenta, 0% yellow, and 21% black. This color is often associated with water, technology, and the sky, making it a popular choice for branding and design projects aiming to convey trust, efficiency, and forward-thinking ideas. Its balanced hue allows it to blend harmoniously with both warm and cool color palettes.
The hex color #007AC9, also known as Lochmara, presents a moderate level of accessibility concern, primarily due to its relatively low luminance. When used as a foreground color against a white or very light background, it might not provide sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards for normal text (AA compliance). A contrast ratio of at least 4.5:1 is recommended for normal text, and 3:1 for large text. Using a color contrast checker is crucial to verify that the combination passes accessibility thresholds. To improve accessibility, consider using #007AC9 with darker backgrounds or pairing it with white or very light text. Furthermore, ensure that any interactive elements using this color, such as buttons or links, have clear visual cues beyond just color to aid users with visual impairments.
Shades
Digital Color Formats
Alternative colors
- #3498db
A slightly lighter shade of blue that maintains a similar aesthetic but offers improved contrast against light backgrounds.
- #0056b3
A darker shade of blue which is useful for text or user interface elements where higher contrast is needed for readability.
- #008080
A vibrant teal that offers a fresh, modern feel while remaining visually appealing.
Applications
Web and App Development
In web design, #007AC9 can be utilized for primary call-to-action buttons to draw attention and guide user interaction. Its vibrancy makes it suitable for interactive elements. It also works well for creating graphical elements such as charts, graphs, and infographics. It creates a professional and trustworthy feel when used strategically within a site's color palette. This color is also great in mobile app development for UI elements such as navigation bars, status bars, and accent colors that provide a consistent and visually appealing user experience.
Fashion and Branding
In the world of fashion, this color is well used for athletic wear, swimwear, and casual clothing because of its refreshing and sporty vibe. Its depth of color makes it suitable for accessories such as scarves, handbags, and hats, adding a pop of color to neutral outfits. It is also used in branding and packaging for products related to water, technology, or travel, conveying reliability and innovation.
Interior Design
Within interior design, #007AC9 serves as an accent color in minimalist or modern spaces through the usage of decorative pillows, throws, or artwork. As a wall color in bathrooms or home offices, it stimulates a calm and focused atmosphere. It pairs well with neutral colors, such as gray and white, to create a balanced and serene environment. It is a good choice for businesses to help foster feelings of trust and competence.