Allports
About the Color #00799B (Allports)
The hexadecimal color #00799b, commonly known as Allports, is a captivating blend of blue and cyan, characterized by its muted yet vibrant presence. In the RGB color model, it consists of 0% red, 47.5% green, and 61.2% blue. This composition places it firmly within the cyan-blue spectrum, creating a color that evokes feelings of calmness, trust, and stability. Allports is often associated with water, sky, and open spaces, making it a popular choice in branding and design projects that seek to convey a sense of reliability and serenity. Its understated elegance makes it suitable for a variety of applications, from corporate websites to interior design, offering a versatile and timeless appeal. The color's unique balance ensures it stands out without being overly assertive.
The hex color #00799b, also known as Allports, presents moderate accessibility considerations. Its contrast ratio against white (#ffffff) is approximately 4.5:1, meeting the minimum AA standard for normal text size according to WCAG guidelines. However, against darker backgrounds like black (#000000), the contrast is significantly lower, failing to meet accessibility standards. Web developers should carefully consider the color pairings when using #00799b. It's advisable to use it with light backgrounds or to adjust the color by lightening it slightly to improve contrast. Testing the color combination with accessibility tools is essential to ensure readability for users with visual impairments. Providing alternative color schemes for users who require them further enhances accessibility. Developers should also avoid using this color as the sole indicator for interactive elements, as color blindness can affect its perception.
Shades
Digital Color Formats
Alternative colors
- #2c9ab0
A slightly lighter shade that offers better contrast against both light and dark backgrounds, enhancing readability.
- #00566e
A darker shade that can be used to provide a stronger visual anchor when a deeper, more authoritative color is needed.
- #008ac5
A more saturated color that provides better contrast against light backgrounds.
Applications
Web Development
In web development, #00799b is frequently used for call-to-action buttons, navigation bars, and subtle background accents. Its calm yet professional tone makes it suitable for corporate websites, educational platforms, and informative dashboards. It evokes a sense of trust and reliability, which is particularly useful in financial or healthcare-related applications. It can also be incorporated into data visualizations to represent different data series, ensuring clear differentiation without being overly jarring. Its versatility allows it to blend seamlessly with a variety of design styles, from minimalist to more complex layouts.
Interior Design
In interior design, #00799b can be used as an accent color in rooms to create a calming and sophisticated atmosphere. It works well in bedrooms, bathrooms, or home offices, where a sense of tranquility is desired. It can be paired with neutral colors like gray, beige, or white to create a balanced and harmonious space. It can be used on walls, furniture, or accessories such as curtains, cushions, or artwork. It is especially effective in coastal or nautical-themed designs, enhancing the space by adding a fresh and serene touch.
Fashion
In fashion, #00799b is a versatile color that can be used in both casual and formal wear. It is suitable for dresses, shirts, trousers, and accessories such as scarves, ties, or handbags. It complements a wide range of skin tones and can be paired with various other colors, including navy, gray, white, and even brighter hues like coral or yellow, creating visually appealing outfits. Its understated elegance makes it a great choice for professional settings, while its calming nature is perfect for more relaxed, everyday looks. It is often seen in sportswear and swimwear due to its association with water and tranquility.