Lochmara
General Information
The hex color #0078CA, also known as Lochmara, is a shade of blue that evokes feelings of calmness, reliability, and trust. In the RGB color model, it is composed of 0 red, 120 green, and 202 blue components. Its corresponding values in other color spaces include (100, 41, 21) in CMYK and (202, 100, 64, 47) in HSL. Lochmara is often associated with stability, professionalism, and confidence, making it a popular choice for corporate branding and website design. The color's versatility also extends to creative fields such as graphic design, interior decor, and fashion, where it can be used to create both subtle and striking visual effects.
The hex color #0078CA, also known as Lochmara, presents moderate accessibility challenges. Its relatively low luminance contrast against both white and black backgrounds may pose issues for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. #0078CA falls short of these recommendations, making it advisable to use it sparingly for text elements. To enhance accessibility, consider pairing #0078CA with a lighter background or using it for purely decorative elements. When using it for interactive elements such as buttons, ensure sufficient contrast to meet accessibility standards, providing a usable experience for all users, including those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, #0078CA can be utilized for creating visually appealing user interfaces. It's particularly effective for highlighting interactive elements like buttons and links, drawing the user's attention to important areas of the page. The color can also be used in infographics and data visualizations to represent quantitative information, providing a clear and intuitive way to present complex data. Additionally, it's a great choice for branding elements such as logos and banners, conveying a sense of trust and professionalism. The versatility of #0078CA makes it suitable for a wide range of design applications, enhancing both the aesthetics and usability of web projects.
Interior Design
In interior design, #0078CA can serve as an accent color in modern and contemporary spaces. It can be used on walls, furniture, or decorative items to add a touch of sophistication and serenity. The color pairs well with neutral tones like white, gray, and beige, creating a balanced and harmonious ambiance. Furthermore, it can be incorporated into textiles such as curtains and pillows, adding a subtle pop of color to the room. When used strategically, #0078CA can transform a space into a calming and inviting environment, enhancing the overall aesthetic appeal.
Corporate Branding
#0078CA's vibrant yet professional tone lends itself well to corporate branding and marketing materials. From website design and business cards to presentation templates and advertising campaigns, Lochmara can effectively communicate reliability and innovation. The color works exceptionally well in tech companies, financial institutions, or educational organizations seeking to project confidence and trustworthiness. Furthermore, the color is applicable to social media graphics and email marketing campaigns, it can help improve brand recognition and drive engagement with potential customers.