Deep Cerulean
General Information
Deep Cerulean, represented by the hexadecimal color code #0077B4, is a captivating shade of blue that evokes feelings of serenity and depth. It is often associated with trust, stability, and intelligence, making it a popular choice for branding and design in various fields. This color is composed of 0% red, 46.7% green, and 70.6% blue. In the RGB color model, #0077B4 consists of 0 red, 119 green, and 180 blue. Deep Cerulean is often used to convey a sense of professionalism and reliability, especially in corporate environments. Its versatility allows it to be used in diverse applications, from website design to interior decor, providing a calming yet sophisticated touch.
The hex color #0077B4, also known as Deep Cerulean, offers moderate accessibility. When used as a foreground color against a white background, it meets the WCAG AA contrast ratio for large text but falls short for standard text sizes. To ensure optimal accessibility, consider using it for headings and graphical elements, or pair it with a lighter background. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to comply with WCAG guidelines. Testing your color combinations with accessibility tools is crucial to accommodate users with visual impairments. For enhanced readability, using a color with higher luminance or a darker shade for text is advised. Remember, inclusive design practices benefit all users, not just those with disabilities.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Deep Cerulean (#0077B4) can be effectively used for call-to-action buttons, headers, and navigation bars to draw attention and create a sense of trust and professionalism. Its vibrant yet calming nature makes it suitable for websites related to technology, finance, or healthcare. When incorporated thoughtfully, this color can enhance the user experience and contribute to a positive brand image. This color can also be used as a background or border for text boxes, charts, and infographics. To make the design more visually appealing, you can add gradients and overlays.
Interior Design
In interior design, Deep Cerulean can be incorporated as an accent color in rooms to bring a sense of calmness and sophistication. Use it for cushions, throws, or artwork to complement neutral walls. It pairs well with natural materials like wood and stone, creating a balanced and inviting space. Consider using it in bathrooms or bedrooms to promote relaxation and tranquility. The color helps ground the space while adding a pop of color that isn't overpowering. It can also be used as a part of a color scheme, for example, with white or off-white to create a more airy feel.
Fashion
In fashion, Deep Cerulean can be a versatile color choice for clothing and accessories. It can be used in both formal and casual settings, from office wear to evening attire. It works well as a statement color for dresses or blazers, or as a subtle accent in scarves and handbags. Pair it with neutral colors like gray, beige, or white for a balanced look, or with complementary colors like coral or mustard for a bolder statement. Deep Cerulean flatters a variety of skin tones and adds a touch of sophistication to any outfit. It can be worn as a top or bottom to make it look casual or professional, depending on the fabric and design.