Salem
General Information about Salem (#007749)
The hex color #007749, also known as Salem, is a dark shade of green. In the RGB color model, it is composed of 0% red, 46.7% green, and 28.6% blue. In the CMYK color model, it consists of 100% cyan, 0% magenta, 39% yellow, and 53.3% black. This color is often associated with nature, growth, and tranquility. It evokes feelings of calmness and stability. Due to its strong association with nature, Salem is frequently used in branding and design for companies or products that want to convey an image of being eco-friendly or sustainable. Its versatility allows it to be used in a wide range of applications, from web design to interior decor.
The color #007749, also known as Salem, presents unique accessibility considerations for web development. Its dark green hue provides a good starting point for ensuring sufficient contrast against lighter backgrounds. To meet WCAG guidelines, careful attention must be paid to the foreground text or elements placed on this color. A light text color, such as white (#FFFFFF) or a very light shade of gray, is generally recommended to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools are available to check the contrast ratio between the background and foreground colors. Avoid pairing Salem with other dark colors, as this can create readability issues. Additionally, consider users with color vision deficiencies; ensure that color is not the sole means of conveying important information. Provide alternative cues, such as text labels or icons, to support accessibility for all users.
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Applications
Website Design for Eco-Friendly Brands
In website design, Salem can be used for creating a sense of nature, growth, or stability. It can be applied to backgrounds, buttons, or accents to evoke a feeling of trustworthiness and environmental consciousness. For example, a website promoting eco-friendly products or services might use Salem as its primary color to reinforce its brand identity. The color is very versatile and can also be used in combination with a wide range of other colors. Furthermore, Salem is suitable for creating calls to action that are perceived as gentle or non-intrusive.
Interior Design for Calming Spaces
In interior design, Salem can be used to bring the outdoors in, creating a calming and refreshing atmosphere. It works well in spaces where relaxation and tranquility are desired, such as bedrooms or living rooms. Salem can be incorporated through paint, furniture, or accessories, and pairs well with natural materials like wood and stone. Consider using Salem as an accent wall color in combination with neutral tones to create a balanced and harmonious space. Furthermore, plants can be used to reinforce the nature aspect.
Fashion application as statement color
In fashion, Salem can be used as a statement color, especially in combination with more neutral or brighter colors. A dress in the color Salem looks good in natural environments but also on an event. When used for accessoires such as scarfs, bags, or hats, the color is not too dominant but still gives a sense of nature to the outfit. When used as the color for shoes, it is important that the rest of the outfit matches the color to give a stylish look. For men, Salem can be used for shirts and pants or chinos.