Allports
General Information About #00769B
The hexadecimal color #00769B, often referred to as Allports, is a deep shade of cyan-blue. In the RGB color model, it consists of 0% red, 46.3% green, and 60.8% blue. Its CMYK values are 100% cyan, 0% magenta, 0% yellow, and 39.2% black. This color is frequently associated with feelings of trust, stability, and calmness, making it a popular choice for corporate branding and web design. It is a cool color that can evoke a sense of professionalism and reliability. Allports belongs to the broad family of blue colors, which are generally known for their soothing and reassuring properties. Understanding the color properties can help designers effectively use it to create the desired mood and visual impact.
The hex color #00769B, also known as Allports, presents some accessibility challenges, especially when used as a background color for text. Its relatively low luminance value requires careful consideration of contrast ratios to ensure readability. According to WCAG guidelines, sufficient contrast between text and background is crucial for users with visual impairments. When using #00769B for text, it's advisable to pair it with a light color like white (#FFFFFF) or a very light gray to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help verify compliance with these guidelines. Additionally, avoid using this color as the sole indicator of interactive elements, as colorblind users may not be able to distinguish them. Supplement color cues with text labels or icons to ensure inclusivity and usability for all users.
Shades
Digital Color Formats
Alternative colors
- #29ABE2
A slightly lighter blue can improve readability when used as a background color for text.
- #005377
A darker shade provides a stronger contrast, making it suitable for text or interactive elements.
- #808080
A neutral gray offers a balanced alternative that complements various design styles and is easier on the eyes.
Applications
Web Design
In web design, #00769B can be employed to create a professional and calming atmosphere. It is particularly well-suited for websites in the technology, healthcare, or finance sectors. As a primary color, it evokes feelings of trust and stability. This color can be used for navigation bars, headings, and call-to-action buttons. Ensure sufficient contrast with text by using lighter colors for readability. The color also can be complemented by other neutral colors.
Interior Design
#00769B works well in interior design when trying to achieve a modern and sleek aesthetic. It can be used as an accent wall color in living rooms or bedrooms, and is suitable for furniture such as sofas, cushions, or curtains. It can be combined with white, grey, and wooden elements to create a balanced and inviting space. Consider using it sparingly to avoid overwhelming the room, and always ensure that the space has sufficient lighting to enhance the color's vibrancy.
Fashion
In the fashion world, #00769B is versatile and can be incorporated into both casual and formal wear. It makes a great color choice for dresses, shirts, and accessories like scarves and ties. This color is often associated with professionalism and confidence. It pairs well with neutral colors like beige, gray, and white, as well as bolder colors like coral or mustard. It can also be used in athletic wear for a sporty and energetic look.