Deep Cerulean
General Information About Deep Cerulean
The hex color #0073B4, also known as Deep Cerulean, is a saturated blue color with a touch of cyan. In the RGB color model, it is composed of 0% red, 45.1% green, and 70.6% blue. In the CMYK color model, it consists of 100% cyan, 36% magenta, 0% yellow, and 29.4% black. This color is often associated with qualities such as trustworthiness, stability, and professionalism. It is commonly used in corporate branding and web design to convey a sense of reliability and competence. Its versatility allows it to be used as both a primary and secondary color, depending on the desired effect.
The hex color #0073B4, also known as Deep Cerulean, presents specific accessibility considerations for web development. When used as a background color, sufficient contrast with foreground text is crucial. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Tools like contrast checkers can help ensure compliance. Additionally, avoid relying solely on color to convey information; supplement color cues with text labels or icons. For users with color vision deficiencies, the color might appear different, so testing with color blindness simulators is advisable. Proper semantic HTML usage, such as using appropriate heading levels and ARIA attributes, further enhances accessibility, regardless of the specific color choices. Thoughtful color selection contributes significantly to an inclusive and user-friendly web experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Call-to-Action Buttons
Deep Cerulean is an excellent choice for call-to-action buttons on a website. Its vibrant yet professional hue draws attention without being overly aggressive. The color conveys trust and reliability, encouraging users to click and engage. Pair it with a complementary color for the background to make the button stand out even more. The color is also suitable for progress bars, highlighting elements, and other interactive components where a clear visual signal is needed.
Interior Design Accent Color
In interior design, Deep Cerulean can be used as an accent color in a room to add a touch of sophistication and depth. It works particularly well in spaces with neutral color palettes, such as gray or beige, where it can create a focal point without overpowering the room. Consider using it on throw pillows, artwork, or a feature wall. Combine it with warm metallic accents, like gold or brass, to create a luxurious and inviting atmosphere.
Corporate Branding
Deep Cerulean is often found in corporate branding, exuding professionalism and stability. When used as primary branding color, the hexadecimal color can convey trust and reliability. This makes it an excellent choice for businesses in sectors such as finance, technology, and consulting. Use it in logos, websites, and marketing materials to create a cohesive and memorable brand identity. Consider its psychological impact when creating designs to convey messages of trust.