Science Blue
General Information about Science Blue
The color #0072D6, also known as Science Blue, is a vibrant and cool shade of blue. It is a popular choice in various design fields, from web development to graphic design, due to its professional and trustworthy appearance. This color is often associated with technology, science, and innovation, making it suitable for brands and projects in these sectors. It can be effectively used as a primary color to establish a strong brand identity or as an accent color to draw attention to important elements. Science Blue strikes a balance between calmness and energy, making it a versatile option for many applications.
The hex color #0072D6, also known as Science Blue, offers moderate accessibility. Its luminance is sufficient for text against a white background, meeting WCAG AA standards for normal text. However, for smaller text sizes or users with more significant visual impairments, a darker background is recommended to improve contrast. When used as a background color, white text or a very light color would provide adequate contrast. It's essential to test color combinations with accessibility tools to ensure compliance with WCAG guidelines, especially for interactive elements like buttons and links, guaranteeing a positive user experience for individuals with varying visual abilities. This includes those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
- #0056b3
A slightly darker blue that provides better contrast for text.
- #33a1fd
A lighter blue, suitable for backgrounds with dark text.
- #00a3ff
A vibrant alternative that is suitable for backgrounds or elements that need to stand out. It is slightly brighter and more attention grabbing than the originial Science Blue.
Applications
Tech Branding
Science Blue, #0072D6, is an excellent choice for branding in the tech industry. Its cool and professional tone conveys trust and reliability. It can be used in website designs, logos, and marketing materials to establish a strong and consistent brand identity. The color can be implemented as primary color for a website and also as a secondary color in combination with white, light grey or even a brighter color like yellow or orange. Furthermore, it can be used as a base color for app design as well.
UI Design
In user interface design, Science Blue can highlight interactive elements, such as buttons and links. Its visibility is very good on both light and dark backgrounds, making it a versatile option for creating intuitive and user-friendly interfaces. Ensure sufficient contrast with text for accessibility. Moreover, it is a great way to give the user a clear call to action without distracting the user from the main content.
Fashion Design
Science Blue is a popular color in the fashion industry for creating sophisticated and modern looks. It can be used in clothing, accessories, and footwear to add a touch of elegance and style. Combining it with neutral colors like gray, black or white will create a professional look. If you would like to make it more of a stand out color, combine it with orange, pink or yellow. It is best suited for spring and summer collections.