Deep Cerulean
General Information about Deep Cerulean (#0071B4)
The hex color #0071B4, also known as Deep Cerulean, is a shade of blue that evokes feelings of trust, stability, and professionalism. In the RGB color model, it consists of 0% red, 44.3% green, and 70.6% blue. This color is commonly used in corporate branding and web design to convey a sense of reliability and competence. Deep Cerulean is a versatile color that can be paired with a variety of other colors to create different moods and effects. It is often used in combination with white or light gray to create a clean and modern look. It also combines well with analogous colors to establish smooth color transitions.
The hex color #0071B4, a shade of deep cerulean, presents moderate accessibility challenges. Its contrast ratio against a white background is around 4.5:1, meeting the WCAG AA standard for normal text but falling short for larger text and graphical elements. When used as a text color, it's crucial to pair it with a light background to ensure readability for users with visual impairments. To improve accessibility, consider using a lighter tint of the color or adding a text shadow to enhance contrast. Additionally, avoid using this color for critical interactive elements without sufficient visual cues, as color alone should not be the only indicator of functionality. Thorough testing with assistive technologies is recommended to ensure optimal usability for all users.
Shades
Digital Color Formats
Alternative colors
- #5dade2
A lighter shade of blue that provides better contrast against white backgrounds, improving readability for users with visual impairments.
- #2980b9
A more saturated blue that can be used to draw attention to specific elements on a webpage while maintaining a modern aesthetic.
- #005082
A dark version to add contrast to your designs.
Applications
Web Design
In web design, #0071B4 can be used for primary buttons and call-to-action elements to draw the user's attention. Its professional and trustworthy appearance makes it suitable for websites in the finance, technology, or healthcare industries. It can also be incorporated into website headers and footers to create a cohesive and visually appealing design. Further applications can be seen in graphs, charts, and other data visualizations to improve readability and understanding. It is important to ensure sufficient contrast with surrounding colors to maintain accessibility standards.
Interior Design
In interior design, #0071B4 can be used as an accent color to create a calming and sophisticated atmosphere. It pairs well with neutral colors such as white, gray, and beige. It can be used in wall paint, furniture upholstery, or decorative accessories. This color is particularly suited for bedrooms, living rooms, and home offices, where it can promote relaxation and productivity. It is also frequently used in businesses, like offices, to create a trustworthy and secure atmosphere.
Fashion
In the realm of fashion, this color is a superb choice for creating elegant and sophisticated outfits. It suits well for shirts, dresses, or even as an accent color in accessories like scarves or handbags. Its versatility allows it to be seamlessly integrated into both casual and formal ensembles. Additionally, this shade is popularly utilized in sportswear, imbuing a sense of energy and dynamism to athletic apparel.