Deep Cerulean
General Information about Deep Cerulean
The color #0070B4, known as Deep Cerulean, is a vibrant and sophisticated shade of blue. It belongs to the cyan-blue hue family and evokes feelings of trust, stability, and professionalism. In color theory, blue is often associated with calmness, intelligence, and efficiency, making it a popular choice for corporate branding and designs that aim to convey reliability. Deep Cerulean's specific hue has a depth that makes it suitable for both backgrounds and accent colors. Its hex code, #0070B4, indicates the combination of red, green, and blue light values (0 red, 112 green, and 180 blue) that create this particular shade. The color name "Cerulean" itself derives from the Latin word "caeruleus," meaning dark blue, sky blue or sea blue. The color is often assosiated with water and clear skies.
The hex color #0070B4, also known as Deep Cerulean, presents some accessibility considerations for web design. Its contrast ratio against white text is relatively low, making it potentially difficult for users with visual impairments to read. To ensure inclusivity, it is recommended to use white text sparingly on backgrounds of this color. A darker shade of blue or black text would provide better contrast and improve readability for a wider range of users. Additionally, providing alternative text descriptions for images and other non-text elements is crucial. When using this color for interactive elements, such as buttons or links, ensure that sufficient visual cues, like changes in color or text decoration on hover, are implemented to clearly indicate their interactive nature to all users, including those with color blindness or other visual impairments. Proper semantic HTML structure is also important for screen reader users. Therefore, to fully maximize accessibility, consider this color as an accent or secondary color instead of a primary background color.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Deep Cerulean can be used in website design for headers, navigation bars, or as an accent color to create a professional and trustworthy feel. Its calming nature makes it suitable for sites related to technology, finance, or healthcare, where conveying stability and reliability is essential. The color pairs well with white or light gray backgrounds, ensuring readability and a clean aesthetic. Additionally, consider using it for interactive elements like buttons or links to draw user attention. It can be used in combination with a complementary orange tone to give an extra kick.
Interior Design
In interior design, Deep Cerulean can serve as a sophisticated wall color in offices or studies, promoting focus and productivity. It also works well as an accent color in living rooms or bedrooms, adding a touch of elegance and serenity. Pair it with neutral furniture and warm metallic accents for a balanced and inviting space. It can be used for painting walls, choosing furniture such as sofas and armchairs, for textile items like curtains and pillows, and for decorations.
Corporate Branding
Deep Cerulean is well-suited for corporate branding and marketing materials. Its association with trust and professionalism makes it ideal for logos, brochures, and presentations. It conveys a sense of stability and reliability, which are crucial for building brand confidence. Use it strategically in your branding to create a strong visual identity that resonates with your target audience. It can be the main color for a brand identity for a law firm for example.