Watercourse

General Information

The hex color #00704a, often referred to as 'Watercourse', is a dark shade of green with a strong presence. It belongs to the green color family and has a color code representation of 0% red, 43.92% green, and 29.02% blue. In the RGB color model, it's defined as (0, 112, 74). The color is often associated with nature, growth, and tranquility, reflecting its connection to water and lush landscapes. It is considered a cool color and is commonly used to create a sense of calmness and harmony in various applications. Its subtle richness allows it to be a versatile choice, whether for branding, design, or artistic endeavors, provided consideration is given to appropriate contrast to ensure accessibility.

The hex color #00704a, also known as Watercourse, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value of 11 makes it difficult to provide sufficient contrast against lighter backgrounds, such as white or light gray. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to ensure readability. When using #00704a for text or interactive elements, careful consideration should be given to the background color choice to meet these contrast requirements. Using online contrast checkers is highly advisable to verify compliance. Pairing this color with darker backgrounds should generally be avoided, as it could lead to an unreadable combination. Also, avoid using this color alone to convey important information like links or actionable elements because people might not differentiate them from the static surrounding elements.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accents

  In web design, Watercourse (#00704a) can serve as an accent color for highlighting important elements or creating a natural, calming atmosphere. It can be used sparingly for buttons, icons, or borders to draw attention without overwhelming the user. When implementing this color, web designers should be mindful of contrast ratios to ensure readability and accessibility. This color is also used by web designers to evoke nature.

• Interior Design

  In interior design, Watercourse (#00704a) brings a touch of nature indoors. It is often used in spaces aiming to create a calming and refreshing environment, such as bathrooms, bedrooms, or reading nooks. This color works well as an accent wall or for decorative elements like cushions, curtains, and plant pots. When combined with natural materials like wood and stone, it enhances the sense of tranquility and harmony.

• Fashion

  In the fashion industry, Watercourse (#00704a) adds a sophisticated and understated elegance to clothing and accessories. It is often used in casual wear, such as t-shirts, dresses, and scarves, to create a subtle yet stylish look. This color pairs well with neutral tones like beige, gray, and white, as well as complementary colors like coral or peach. Its versatility makes it suitable for both summer and winter collections, conveying a sense of natural beauty and timeless appeal.

Complementary color

Buttons