Japanese Laurel
General Information
#007004, also known as Japanese Laurel, is a deep, saturated green color. It evokes feelings of nature, growth, and tranquility. In the RGB color model, it consists of 0 red, 112 green, and 4 blue. In the CMYK color model, which is used in printing, it is composed of 100% cyan, 0% magenta, 96% yellow, and 56% black. This color is commonly used in branding and design projects related to the environment, nature, and health. It is a versatile color that can be used to create both calming and energizing effects, depending on the context and surrounding colors. Its hex triplet is #007004, making it easy to use in web design and other digital applications. Because of it's dark hue, it can sometimes pose issues with accessibility and contrast.
The color #007004, a dark shade of green, presents some accessibility challenges, especially when used as text on a white or light-colored background. Its low luminance value (Y) requires careful consideration of color contrast ratios to meet WCAG guidelines. For text elements, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular). When using #007004 for interactive elements like buttons or links, sufficient contrast is crucial for users with visual impairments to perceive the interactive affordance. To improve accessibility, consider pairing #007004 with lighter shades of yellow, green, or off-white for text. Alternatively, use it as a background color with white or very light text. Always test color combinations with accessibility tools to ensure compliance with WCAG standards, addressing the needs of users with varying visual abilities. Remember that color should not be the only way to convey information; use text labels and icons to enhance usability.
Shades
Digital Color Formats
Alternative colors
- #3cb371
A lighter green that provides better contrast against dark backgrounds, making it suitable for text and interactive elements.
- #8fbc8f
A more neutral green that works well in various design contexts, providing a balanced and calming effect.
- #50c878
Emerald green is a vivid and luxurious color that brings sophistication and high contrast, suitable for elegant designs.
Applications
Environmental Websites
This shade of green, reminiscent of lush foliage, is ideal for websites and apps related to environmental conservation, gardening, or organic products. Its calming and natural feel can evoke a sense of trust and reliability. Using it for website backgrounds, accent colors, or interactive elements can create a cohesive and engaging user experience that aligns with the brand's values and mission. It should be combined with lighter shades of green or neutral colors such as white or beige.
Interior Design
In interior design, #007004 can be used to create a nature-inspired and tranquil atmosphere. It can be applied to accent walls, furniture upholstery, or decorative elements like cushions and curtains. Pairing it with natural materials like wood and stone enhances the organic feel of the space. The color can be complemented by lighter greens, browns, and creams to create a balanced and harmonious environment. This color works well in living rooms, bedrooms, and offices.
Fashion Design
In fashion, this dark green can be used to create sophisticated and elegant looks. It can be incorporated into garments such as dresses, skirts, and blouses, as well as accessories like scarves and handbags. The color pairs well with neutral tones like black, white, and gray, as well as earthy tones like brown and beige. It is particularly suitable for creating autumn and winter outfits. This color can also be combined with gold or silver jewelry for a more luxurious look.