Science Blue
General Information
The hex color code #0068CA, also known as Science Blue, is a vibrant and deep shade of blue commonly associated with knowledge, trust, and professionalism. It is composed of 0% red, 40.8% green, and 79.2% blue. In the RGB color model, this translates to (0, 104, 202). Science Blue is often used in corporate branding, educational materials, and technology-related designs to convey a sense of reliability and innovation. Its calming yet energetic nature makes it a versatile choice for various applications. The color is also associated with the ocean and the sky, giving it a sense of breadth and openness. It inspires confidence and suggests stability, making it a popular choice for institutions and organizations.
The color #0068CA, also known as Science Blue, presents some accessibility considerations, particularly for web design. Its contrast ratio against a white background (like #FFFFFF) is relatively low. This means that text rendered in #0068CA on a white background might be difficult for users with visual impairments to read comfortably. It's important to adhere to WCAG (Web Content Accessibility Guidelines) which recommends a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Designers should use a color contrast checker tool to ensure sufficient contrast. One option is to use a lighter shade of blue or a darker background to improve readability. Also, it is important to avoid using color as the sole method of conveying information. Always provide alternative cues, such as text labels or icons.
Shades
Digital Color Formats
Alternative colors
- #3399ff
A slightly lighter shade of blue that offers improved contrast against white backgrounds, enhancing readability for users with visual impairments.
- #003366
A darker shade that can be used as a background color or for text to provide a stronger contrast against lighter elements.
- #007fff
A more saturated blue that can draw more attention to different elements.
Applications
Educational Platforms
Science Blue can be effectively used in educational websites and applications to create a sense of trust and knowledge. It is often used for interactive elements, buttons, and informational sections to guide users through learning materials. The color's calming nature helps create a comfortable and engaging learning environment, making it suitable for platforms targeting students and educators. In addition, the color is very suitable for websites with technical content because it provides a professional and serious appearance.
User Interface Design
In user interface (UI) design, Science Blue can be employed to highlight key interactive components such as buttons, links, and menu items. Its clean and professional appearance makes it well-suited for dashboards and data visualization tools. The color can be combined with complementary colors to create a balanced and visually appealing interface. Its usage in data tables and graphs improves user understanding and navigation. It is especially useful for applications where providing insights and a comfortable user experience is critical.
Corporate Branding
Science Blue is ideal for creating marketing materials related to technology, science, or corporate services. Its association with professionalism and trust makes it a strong choice for conveying credibility and innovation. It can be used in logos, brochures, and website designs to establish a brand identity that resonates with customers seeking reliable and advanced solutions. The color provides a sense of security and dependability, making it ideal for companies that want to communicate stability and expertise.