Endeavour

General Information about #0067B4

The hex color #0067B4, also known as Endeavour, is a deep, slightly desaturated blue with strong associations with trust, stability, and professionalism. In the RGB color model, it consists of 0% red, 40.39% green, and 70.59% blue. This color is often used in corporate branding, government websites, and educational institutions to convey a sense of reliability and authority. Its relatively low saturation makes it easy on the eyes, reducing eye strain and making it suitable for extended reading or viewing. The name 'Endeavour' evokes images of exploration and discovery, further enhancing its appeal in fields related to science and technology. It's also a versatile color that can be paired with a wide range of other colors, from neutrals to vibrant hues.

The hex color #0067B4, also known as Endeavour, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color (text) on a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) AA standards for contrast ratio, making it difficult for users with visual impairments to read. To improve accessibility, consider using #0067B4 with lighter background colors or pairing it with darker text colors like white or very light grays. Also, consider increasing the text size or adding font weight to enhance readability. Providing alternative text descriptions for images using this color is also helpful. Using color alone to convey important information should be avoided. Supplementing color with labels or other visual cues ensures inclusivity for all users, including those with color blindness.

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Applications

• Web Design

  In web design, #0067B4 can be used as a primary color for headings, buttons, and other interactive elements. It evokes a sense of trust and professionalism, making it suitable for corporate websites or educational platforms. However, careful consideration should be given to its contrast with other page elements to ensure readability. For example, using it as a background for white text might provide sufficient contrast, while using it for small text on a white background may not. It's also a suitable color for interactive data visualizations, such as charts and graphs, as it provides a clear and distinct visual cue.

• Interior Design

  #0067B4 can be incorporated into interior design as an accent color in bedrooms, living rooms, or office spaces. It pairs well with neutral tones like grays, whites, and creams, adding a touch of sophistication without being overwhelming. Consider using it for decorative pillows, wall art, or area rugs to create a calming and inviting atmosphere. When using it in larger areas, balance it with warmer hues to prevent the space from feeling too cold or sterile. It can also be used to create contrast with wooden tones.

• Fashion

  In the fashion industry, #0067B4 can be used in clothing or as an accent in accessories. For professional settings, it can be used in blouses or shirts, paired with neutral pants or skirts. In casual settings, it can be used in sporty outfits or summer dresses. The color conveys reliability and security, therefore, it's a good choice for professional wear. The color is suitable for both summer and winter collections when combined carefully with other tones.

Complementary color

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