Endeavour
General Information
The hex color #00539A, also known as Endeavour, is a dark shade of blue that evokes feelings of trustworthiness, stability, and professionalism. In the RGB color model, it is composed of 0% red, 32.55% green, and 60.39% blue. In the CMYK color model, it is composed of 100% cyan, 46% magenta, 0% yellow, and 39.6% black. This color is often associated with corporate branding, financial institutions, and educational organizations. Its dark tone conveys a sense of authority and reliability, making it a popular choice for establishing trust with audiences. Endeavour is versatile and can be used in both print and digital media, providing a consistent visual identity across various platforms. Its classic and timeless appeal ensures that it remains relevant and effective in diverse design contexts.
The hex color #00539A, also known as Endeavour, presents some accessibility challenges, particularly concerning color contrast. When using this color for text or interactive elements, it is crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of #00539A, lighter colors like white, light gray, or yellow would be suitable choices for foreground elements. Tools like contrast checkers can help verify compliance with accessibility standards. Additionally, providing alternative visual cues, such as underlines for links or icons for interactive elements, can improve usability for users with visual impairments. Careful consideration of color combinations and adherence to accessibility guidelines will ensure a more inclusive and user-friendly design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #00539A can be effectively used for navigation bars, headers, and call-to-action buttons. Its professional and trustworthy feel makes it suitable for corporate websites, educational platforms, and financial applications. When paired with lighter shades like white or light gray, it creates a clean and modern aesthetic. Furthermore, this color can be implemented in website footers to create a solid and trustworthy presence. The color can be varied into lighter shades of blue for highlighting information to keep a consistent brand presence. Using #00539A in conjunction with careful typography and spacing improves the overall user experience.
Fashion
In the fashion industry, #00539A can be used to create sophisticated and elegant clothing designs. It is a versatile color that works well in both formal and casual wear. It can be used as the primary color for dresses, suits, and jackets, or as an accent color for accessories like scarves and ties. The color pairs well with neutral colors like gray, black, and white, as well as complementary colors like orange and yellow. Additionally, it is frequently used in menswear and professional clothing to give off a sense of integrity.
Interior Design
In interior design, #00539A can be used to create a calming and sophisticated atmosphere. It is a great choice for accent walls, furniture, and decorative items. This color works well in bedrooms, living rooms, and home offices. Pairing it with warm neutrals and natural textures creates a balanced and inviting space. The versatility of #00539A allows it to fit into many design styles, including modern, minimalist, and traditional. The integration of lighting plays a crucial role in showcasing the depth of the color, enhancing its impact in the space.