Endeavour
General Information about #00509D
The hexadecimal color code #00509D represents a dark shade of blue, often referred to as 'Endeavour'. In the RGB color model, it is composed of 0% red, 31.4% green, and 61.6% blue. This color falls within the blue color range and is frequently associated with feelings of trust, stability, and professionalism. Colors like this are often used in corporate branding and web design to convey a sense of reliability and security. Endeavour is not a very bright color, so it's often paired with light and neutral colors to create visually appealing contrasts.
The color #00509D, also known as Endeavour, presents some accessibility challenges, especially when used as a background color for text. Due to its dark hue, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a color contrast checker is crucial to verify that the chosen text color meets these standards. Failure to provide adequate contrast can significantly hinder the user experience, particularly for individuals with visual impairments. Careful consideration should also be given to the surrounding elements and their colors to maintain overall accessibility. This color is best used sparingly for decorative elements or when paired with high-contrast elements.
Shades
Digital Color Formats
Alternative colors
A lighter blue that provides better contrast for text while maintaining a similar aesthetic.
A neutral gray that offers a safer option for backgrounds due to its versatile contrast properties.
A very dark gray that provides better contrast for light-colored text, ensuring readability and accessibility.
Applications
Web Design
In web design, Endeavour (#00509D) can be effectively used for header backgrounds or as an accent color to draw attention to specific elements. Its deep blue hue conveys professionalism and trustworthiness, making it suitable for corporate websites or financial platforms. However, it should be used sparingly, and always paired with high-contrast text to ensure readability and accessibility. Furthermore, consider using it for interactive elements such as buttons, which makes them stand out from the background.
Interior Design
In interior design, #00509D can serve as a sophisticated accent color in a modern or nautical-themed space. It works well on feature walls or for upholstery, bringing a touch of elegance and depth to the room. To balance the darkness of the color, pair it with lighter neutrals such as white, beige, or light gray. Use it as an accent color to create a sophisticated look, or use it as the primary color in a room to create a relaxing and calming atmosphere.
Branding
In branding, Endeavour #00509D can be utilized to create a sense of trust and reliability. It can be used in logos, marketing materials, and website designs for companies looking to convey stability and confidence. When used effectively, it creates a memorable impact and supports brand recognition. Use it as a background color for your business cards, or as the primary color in your logo.