Aqua Deep
General Information about #004E40
The hexadecimal color code #004E40, commonly referred to as Aqua Deep, is a dark shade of green-cyan. In the RGB color model, it consists of 0% red, 30.6% green, and 25.1% blue. This composition results in a color that exudes a sense of depth and tranquility, reminiscent of deep ocean waters or lush forest foliage. It has a relatively low saturation and luminance, giving it a muted and sophisticated appearance. Aqua Deep can be described as a dark teal or a muted turquoise, often associated with feelings of calmness, stability, and nature. The color is frequently used in design to evoke a sense of understated elegance or professional reliability.
The color #004E40, also known as Aqua Deep, presents some accessibility challenges, especially when used as a background color for text. Its low luminance value of approximately 0.03 makes it difficult to provide sufficient contrast with lighter text colors like white or light gray. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #004E40 with standard black text will likely fail these requirements. Therefore, it is crucial to carefully select foreground text colors to ensure readability. Lighter shades of yellow, orange, or even very bright greens might offer better contrast. Before deploying #004E40 in a user interface, conduct thorough accessibility testing with real users, especially those with visual impairments, to validate color contrast and readability. Tools like WebAIM's contrast checker can be invaluable in determining appropriate color pairings.
Shades
Digital Color Formats
Alternative colors
Applications
Wellness Branding
Aqua Deep can be used to create a sense of tranquility and sophistication, often seen in spas or wellness centers. Its calming presence can evoke feelings of peace and relaxation, making it an excellent choice for branding and website design in the health and wellness sector. When paired with neutral colors like beige or light gray, it enhances the feeling of understated elegance. In web design, it can be utilized for background elements, icons, and subtle accents to provide a visually calming user experience.
Corporate Web Design
This color exudes a sense of professionalism and stability, making it ideal for corporate websites and branding materials in sectors like finance or technology. When combined with darker shades of gray or navy blue, it communicates trustworthiness and reliability. Aqua Deep can be used for headings, buttons, and data visualizations to create a cohesive and visually appealing design that reinforces the brand's message of competence and expertise. It also subtly enhances the visual hierarchy, guiding users through the content effortlessly.
Environmental Campaigns
Aqua Deep's association with nature and water makes it an excellent choice for environmental organizations or sustainable brands. Its subtle yet impactful presence can evoke a sense of responsibility and connection to the natural world. It can be effectively used in infographics, website banners, and social media campaigns to highlight the brand's commitment to environmental stewardship. This color can further be used in campaigns to raise awareness on issues related to climate change and pollution.