Congress Blue
General Information about Congress Blue
Congress Blue, represented by the hexadecimal color code #00479B, is a deep, rich shade of blue often associated with trustworthiness, stability, and authority. It falls within the blue color family and has a relatively low saturation, giving it a muted yet dignified appearance. This color is frequently used in corporate branding, government settings, and academic institutions to convey a sense of professionalism and reliability. Its distinct hue can evoke feelings of calmness and security, making it a popular choice for organizations seeking to establish a solid and dependable image. Congress Blue is a very classic color, and timeless in many aspects.
The color #00479B, also known as Congress Blue, presents some accessibility challenges, particularly when used as text on a white background. Its relatively low luminance can result in insufficient contrast, making it difficult for users with visual impairments to read comfortably. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Congress Blue often falls short of these recommendations. To improve accessibility, consider pairing it with lighter shades for text or using it as a background color with high-contrast text. Tools like contrast checkers can help determine if the color combination meets accessibility standards and provide suggestions for adjustments.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
Congress Blue can serve as a primary brand color for companies wishing to convey trust, stability, and professionalism. Its deep hue is well-suited for logos, website headers, and marketing materials, particularly in sectors like finance, law, and government. By carefully selecting complementary colors and typography, a brand can leverage the psychological associations of Congress Blue to build a strong and reputable image.
Web Design
In web design, Congress Blue is often used for navigation bars, buttons, and other interactive elements. Its calming presence makes it ideal for creating a user-friendly interface, especially for websites with large amounts of information. Ensure sufficient contrast with text and other UI elements to optimize readability and overall user experience. Furthermore, Congress Blue is great to create a professional look and feel for a website, especially when using it in the header.
Fashion
In fashion, Congress Blue can be a sophisticated choice for formal wear or accent pieces. Its versatility allows it to pair well with both neutral and vibrant colors, making it suitable for a variety of styles. This shade of blue conveys elegance and understated confidence, fitting seamlessly into professional and semi-formal settings. It is a very classic and safe color, especially for dresses and suites.