Blue Whale
General Information About Blue Whale (#00364B)
#00364B, also known as "Blue Whale," is a dark, muted shade of blue-green. Hexadecimal color code #00364B is composed of 0% red, 21.2% green and 29.4% blue. In the RGB color model, this translates to (0, 54, 75). The color is often associated with depth, stability, and tranquility. It is commonly used in designs where a sense of calmness and professionalism is desired. The perceptual properties of blue often evoke feelings of trust and security, making it a popular choice for corporate branding and websites. However, its darkness means it requires careful consideration of contrast with other colors, especially for text, to ensure readability and accessibility for all users. Its subtle green undertones add a touch of naturalism.
The hex color #00364B, often referred to as "Blue Whale," presents some accessibility challenges, particularly in text applications. Its dark hue results in a low contrast ratio against standard white backgrounds, potentially making it difficult for users with visual impairments to read text rendered in this color. To improve accessibility, it's crucial to pair #00364B with lighter text colors such as white (#FFFFFF) or a very light gray. Furthermore, when used for interactive elements like buttons or links, sufficient contrast should be ensured for focus states and hover effects to meet WCAG (Web Content Accessibility Guidelines) standards. Testing with accessibility evaluation tools is recommended to verify compliance and ensure a positive user experience for everyone. Consideration should also be given to providing alternative styling options that cater to individual user preferences for contrast. Additionally, avoid using color alone to convey important information; supplement it with text labels or icons.
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Applications
Web Design Backgrounds
In web design, #00364B can serve as a sophisticated background color for website headers or footers. Its deep, calming tone evokes trust and professionalism, making it suitable for corporate websites or online portfolios. When used as a primary brand color, it can be paired with lighter accent colors like teal or light gray to create a balanced and visually appealing interface. It is essential to maintain appropriate contrast ratios for text and interactive elements to ensure accessibility and usability.
Interior Design Accent
In interior design, the color can be used as an accent wall color in a study or bedroom to create a calming and focused atmosphere. Its depth and richness add a touch of elegance, while its subdued nature prevents it from being overwhelming. Paired with light-colored furniture and natural wood accents, it can create a cozy and inviting space. It can also be used in textiles such as curtains or throw pillows to bring a touch of sophistication to a living room.
Fashion Apparel
In fashion, #00364B can be used for elegant dresses or sophisticated suits. The dark blue offers a classic and timeless feel, suitable for both formal and semi-formal occasions. Paired with silver or gold accessories, it enhances the luxurious appeal. The color's versatility allows it to be used in various fabrics, from silk to velvet, creating different textures and visual interest. It can also be incorporated into patterns or prints for a unique and stylish look.