Smalt
General Information about #00349D (Smalt)
The hexadecimal color code #00349D represents a dark shade of blue, often referred to as Smalt. This color is composed of 0% red, 20.4% green, and 61.6% blue. In the RGB color model, it has the values (0, 52, 157). Smalt is a pigment derived from potassium glass colored with cobalt, giving it a distinctive deep blue hue. The color is located in the blue-violet part of the color spectrum. Due to its strong blue component, #00349D evokes feelings of trust, stability, and intelligence. It's often associated with corporate environments and professional services. The color is not very bright, having a relatively low saturation, meaning it can be perceived as calm and sophisticated.
The color #00349D, a deep shade of blue known as Smalt, presents some accessibility challenges. Its low luminance value means it requires careful consideration when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between foreground and background colors is crucial for readability, especially for users with visual impairments. When using #00349D as a background color, ensure that any text or interactive elements on top of it are light enough to provide a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). Tools like contrast checkers can help verify compliance. Additionally, avoid using color alone to convey important information; supplement color cues with text labels or other visual indicators to ensure inclusivity for colorblind users.
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Applications
Website Background
Smalt (#00349D) can serve as a sophisticated background for websites or applications aiming for a professional or trustworthy feel. It's particularly effective in the finance, technology, or education sectors. Use it sparingly as a primary background to avoid overwhelming the user. Instead, consider using it for headers, footers, or sidebars. Paired with a contrasting accent color, such as a light yellow or orange, it can create a visually appealing and balanced interface. Ensure that text placed on this background has sufficient contrast for readability.
Interior Design Accent
In interior design, Smalt can be used as an accent wall color or for upholstery in living rooms or studies. It provides a calming and sophisticated ambiance. Pair it with neutral colors like beige, gray, or white to balance the depth of the blue. Accents of gold or brass can enhance the luxurious feel. This color is particularly well-suited for creating a relaxing and focused environment. Remember to consider the lighting in the room, as the color's appearance can shift depending on the light source.
Corporate Branding
Smalt is an excellent choice for corporate branding, especially for companies wanting to convey reliability, stability, and intelligence. It is great for logos, business cards, and marketing materials. To increase brand awareness, it should be paired with neutral tones such as white or light gray, and can be complemented with strategic use of contrasting colors for call-to-actions or important information. The deep blue hue inspires trust and professionalism and will contribute to building a strong brand identity. It is suitable for businesses in finance, technology, law, or consulting.